The footwear manufacturer Rong Guang will devote itself to creating the aircraft carrier

With the proposal of the national "Twelfth Five-Year Plan", the glory of the footwear manufacturer also put forward its own "Twelfth Five-Year Plan". According to the internal news of Rongguang Enterprise, “combining the actual conditions of the company, grasping market orientation, adhering to scientific development, and promoting transformation and upgrading” is the basic framework of the “Twelfth Five-Year Plan” of Rongguang Group Co., Ltd. During the “Twelfth Five-Year Plan” period, “Guangguang” will scientifically choose the development direction, scientifically establish market positioning, optimize the production factors of enterprises, comprehensively enhance the core competitiveness of enterprises, take the initiative to participate in international competition, and achieve “good glory” and scientific development aims.

A glorious review of glory

"Glory" was founded 23 years ago. It was developed from an extensive workshop-style small factory into a state-level oversized footwear manufacturing enterprise and a Chinese shoe capital.

After the establishment of the group, the scale of the company has been continuously expanded to over 10 billion yuan, and the total assets have also increased from a few million yuan to nearly 1 billion yuan. The amount of foreign trade exports of enterprises has also been increasing every year, and has become the vanguard of the province's and even the entire country's export earnings from the same industry. Over the years, Rongguang has been adhering to the "science and technology are the first productive forces," and corporate development must rely on the concept of scientific and technological progress, attaches great importance to technological transformation, and attaches importance to scientific and technological input.

During the “Eleventh Five-Year Plan” period, the company invested more than RMB 23 million in the technical transformation of mid-to-high-end rubber shoes, invested in the expansion of safety shoe production lines, and renewed and transformed a large number of production and quality inspection equipment and facilities. The development of new products and the application of new types of shoe materials, such as cloth shoes and injection shoes, have applied degradable polyurethane materials to solve the problem of environmental pollution caused by used shoes. New products such as snow shoes, beach shoes, multi-purpose safety shoes, and high-elastic sports shoes were developed and put into production, bringing about billions of yuan in output value to “Guangguang”. By the end of this year, the enterprise technology department has developed a total of nearly 5,200 new products. The sales of new products accounted for 42% of the total sales.

Chairman Li Rongguang has never forgotten his social responsibilities while pursuing corporate economic benefits. In the past 23 years, "Glory" has donated more than 100 million yuan to educational undertakings, hope projects, poverty alleviation projects, flood and flood disaster prevention, and other social public welfare undertakings. The company has donated orphaned AIDS mainly in Shangcai County, Henan Province. Projects such as "Sunshine Homeland" and "Hope Primary School" have received government recognition and praise from the society.

The development of "Glory" has achieved the glory of glory. In the past 23 years, "Glory" has successively been awarded the title of Advanced Enterprise by the Ministry of Foreign Trade and Economic Cooperation, the Ministry of Agriculture, and the People's Government of Zhejiang Province, and has received more than 200 awards from governments at all levels.

Achievements of the Four Abilities of "Glory" Today

With more than 20 years of development and accumulation, "Glory" has firstly possessed strong economic strength and ability to combat market risks. "Glory" can develop so well, mainly due to "four capabilities."

With strong debt repayment ability, the asset-liability ratio is an internationally recognized primary criterion for judging corporate solvency and anti-operational risks. It is generally considered that international standards do not exceed 50%. At present, the debt ratio of Rongguang is also Less than 49%.

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Have better products and market competitiveness. Flexible management mechanism, sound marketing network, affordable products, stable product quality, and reasonable product structure have made “Guangguang” recognized by consumers and domestic and foreign footwear markets.

Has the ability to respond quickly to the market. Product development ability is an important symbol for a company to quickly respond to the market. The technical center established by “Glory” and the domestic and foreign high-end shoe-like designers hired each year have a development investment of nearly 10 million yuan, allowing new products from “Glory” to always occupy the market. At the forefront of the market, it became the darling of the market.

Has "brand" influence. 20 years of brand behind the quality of support, "Glory" has always put the brand as the basis for the establishment of enterprises, over the years, the product quality rate has been maintained at 99.95%, the finished product pass rate remained at 100%.

The "Twelve Five Years" Goal of "Glory"

Looking ahead to the “Twelfth Five-Year Plan”, “Guangguang” will be dedicated to creating aircraft carrier aircraft and bigger and stronger companies.

It is estimated that by 2015, the sales income of “Guangguang” will reach 2.5 billion yuan, and the export will generate 1.5 billion yuan, and the total assets will reach 1.8 billion yuan; the industry will be involved in commercial real estate, dairy products processing and commercial trade under the premise of strengthening its main business. In other fields, it has become a cross-industry, cross-regional comprehensive group company.

During the “Twelfth Five-Year Plan” period, “Guangguang” will carry out technological transformation of the old industrial area, build a “headquarters economy”, establish a national footwear technology research and development center and a rubber shoe quality inspection center, establish a digital information platform, and use information to permeate marketing. All aspects of development, production, and management are controlled, all development factors are controlled, product standardization and upgrade are fully completed, and work standards, management standards, and product standards are completed.

In the main business, the product will be mainly fine-shoe rubber shoes, focusing on the development of safety shoes, leading products to drive the development of other products. By 2015, the output value of safety shoes will account for 50% of the total output value. The development and utilization of new environmentally-friendly shoe materials will increase the utilization rate of environmentally friendly materials by more than 50%. It will focus on the research and development of high-end casual shoes and protective footwear products, and increase the number of high-end footwear products to 10%. 25, so that the added value of the product is increased by 80% on the original basis.

Under the premise of expanding the international market, we will develop domestic high-end safety shoes, high-end casual shoes, and professional sports shoes. The annual market share of high-end products such as safety shoes at home and abroad will increase by 3 to 5%.

Strive to introduce 5 to 10 national-level footwear design and development talents, and introduce and train personnel with a college education or above and junior middle school or above, so that the proportion of their employees in the number of employees will increase by 15% annually, and establish a staff education and training assessment mechanism. , For employees training pass rate of 90%.

In 2011 to 2013, it will strive to obtain the recognition of China's well-known trademarks and national export brand names.