When buying furniture, have you considered the possibility of maintaining or even increasing its value? With the rising price of raw materials and labor costs, the price of furniture has also been bullish. Some industry insiders said that buying furniture before it has undergone a major price adjustment is already a manifestation of "preservation." In the sense of true value preservation, some expensive solid wood furniture, mahogany furniture, and furniture designed by masters have different ways of making money. Due to the relatively narrow circulation channels in the domestic second-hand furniture trading market, there is no systematic formation. As a result, some furniture with potential appreciation may lack a channel for monetization, and most of them can only be recycled as used goods or even waste products.
However, according to the reporter, some mahogany furniture companies have realized the market potential of second-hand furniture and have begun to build trading channels.
Monetization channel limited industry standards to be released
The second-hand furniture market is brewing unfinished
Soaring raw material prices and rising labor costs have become an important factor in the current increase in furniture prices. At the same time, after furniture has been used for a period of time, whether it can realize value preservation or even value increase through realization has become a very realistic question. Judging from the current market, some high-end pure solid wood furniture, mahogany furniture, and international brand furniture designed by masters have become the "main force" of the market price, but since the second-hand furniture market has not yet matured, their monetization channels seem very limited.
Market Watch ——————————
â– High-grade pure solid wood furniture
Practicality is greater than investment, limited value-added space
The natural and rich textures of solid wood furniture are very popular in the market, especially some high-end pure solid wood furniture is expensive, but the market acceptance is still very high.
However, consumers are more concerned about the practicality of this type of furniture. Peugeot Furniture Marketing Director Zhu Guangyu said that if the raw materials of solid wood furniture are relatively rare, the "age" can be more than 50 years old and well-made, such solid wood furniture has room for appreciation , But the appreciation is relatively limited.
Zhu Guangyu pointed out that because the domestic second-hand furniture market is immature and consumers lack awareness of second-hand furniture, furniture companies often do not consider recycling furniture they sell, and the distribution channels for second-hand furniture are still relatively narrow.
Jiang Xueshun, general manager of Ou Pin Furniture, also said that people pay more attention to the beauty and practicality of solid wood furniture. Although the materials of some solid wood furniture are very good, most of them are still real supplies and consumables. People have not pursued them too much. Potential for value preservation and appreciation.
â– Redwood furniture
Practical investment and consideration are gradually increasing
The rosewood furniture also ushered in a "rising" sound last year. Liu Haichao, director of Liantianhong Production and Marketing Center, said that the price of mahogany furniture is now rising continuously. The price adjustment of rare varieties such as Hainan Huanghua Pear and Red Sandalwood has doubled. On New Year's Day in 2011, Lian Tianhong once again raised the price of furniture and the sales were hot. For this year's market, Liu Haichao believes that the increase in raw materials will be more dramatic, and the price of mahogany furniture will also rise.
The extreme scarcity of raw materials has led to a surge in mahogany furniture prices, while also highlighting the investment potential of mahogany furniture.
At present, some mahogany enterprises collect the original price or increase the price of the mahogany furniture they sell, and some companies have begun to think about establishing a secondary trading platform to increase the circulation of mahogany furniture. In addition, consumers can also realize cash through merchant consignment.
However, the mahogany furniture did not have a secondary trading fever. Yang Yan, general manager of Huanglinyuan Classical Furniture, said that Huanglinyuan currently recovers the furniture sold at the original price or the price increase, but from the current situation, I really want to pass the price increase There are not many consumers who recycle cash. Most people are not only concerned about the preservation and value-added ability of mahogany, but out of love for the traditional furniture of mahogany.
Ye Cunyi, general manager of Huayi Home Furnishing, also said that there are still relatively few consumers who simply value mahogany's investment, only accounting for 15% to 20%, and practicality is still the mainstream. According to reports, next year Huayi will build a second-hand trading platform relying on its original market stores, renovate and repair some old mahogany furniture and sell it. It is expected that there will be 30% of business volume.
â– International brand furniture
Appreciation channel is not yet mature
The prices of master-class international brand furniture in high-end home stores are comparable to those of mahogany furniture, and the market demand is expanding year by year. Most of these products come from famous brands, and they are very sophisticated in craftsmanship.
Despite the high price of this type of furniture, people often seldom consider whether they can preserve or increase their value after use. Wang Peng, the manager of the home, said that the design and workmanship of international brand furniture and the lifestyle they admire are purchased by people. The main motivation.
In foreign countries, some rare and well-made classic furniture can reach one or two hundred years of use. Wang Peng told reporters that in Italy, solid wood furniture made of ebony, rosewood, native walnut and other materials has been hand-carved. The room for appreciation is very large. After decades of use for hundreds of years, this type of furniture will not only depreciate, but will become a highly sought-after "antique", and the selling price is much higher than the original price.
Compared with the secondary sales channels of more mature antique shops abroad, the secondary trading channels of domestic international brand furniture are not yet mature.
It is understood that at present, Zunzhi only recycles limited edition furniture designed by some masters.
Industry perspective ——————————
Furniture inheritance reflects value preservation
Although the secondary trading channel is not yet mature, fine furniture can also achieve "value preservation" through its long service life.
According to industry insiders, some elm wood furniture of the past decades is of fine quality. Even though the style is old, the workmanship is not very exquisite, but there are still many "80s" who are willing to inherit this kind of furniture from their parents.
At present, most people will consider repurchasing furniture after buying a house for a second time. Compared with the use of some fine foreign furniture for decades or even hundreds of years, many domestic furniture appear to be "short-lived."
The high-speed elimination rate of furniture will not only increase the consumption of wood resources, but also increase the purchase cost for families. Especially for solid wood furniture, trees have a long growth period and wood is very precious. Jiang Xueshun said that when using these woods to make furniture, fine furniture should be carefully produced to increase the service life of the furniture and even achieve inheritance.
Rosewood furniture value-added needs "three look"
Not all mahogany furniture can be successfully preserved and added value. In the interview, many mahogany merchants said that in their opinion, whether the mahogany furniture can still be sold at the original price or after a long period of use requires a "three look". That is, looking for work, looking after, and maintaining.
Due to the unevenness of the mahogany production enterprises, the mahogany furniture in the market is mixed, and Liu Haichao said that only "real-hearted" mahogany furniture can stand the test of the market and is worth collecting.
In his view, the later value-added mahogany furniture, processing technology and quality level are extremely important. For example, some mahogany furniture uses a lot of "white skin", which is difficult to distinguish after surface treatment. Some mahogany furniture tenon-and-mortise structures cut corners and use nails to fix This kind of "inner universe" makes it difficult for consumers without relevant professional knowledge to distinguish. Once the craft of mahogany furniture is not enough, the material is fake and real, and it is difficult to maintain and increase value.
The appearance of the furniture is also very important. Liu Haichao told reporters that the more expensive the mahogany furniture is, the more important the maintenance is. The obvious bumps and the damage of the tenon and mortise will greatly reduce the secondary sale price of the furniture. Therefore, when using mahogany furniture, the necessary maintenance is very critical. The mahogany furniture should be waxed regularly to allow the furniture to produce a natural pulp.
Industry statement ————————
Furniture "cultural circle" affects appreciation potential
Chen Peng Secretary General of Beijing Chamber of Commerce and Industry Collectibles Chamber of Commerce
Compared with the centuries-old cultural tradition of mahogany furniture, other furniture in the market started late, and a mature cultural circle has not yet been formed. The mining of cultural value is not in place. Furniture that can reach the collection level can have the potential for appreciation. Its artistic and Scarcity is indispensable.
The general furniture is still mainly practical, so the collection market pays less attention to this type of furniture, and the current domestic second-hand furniture trading market is not mature, there is no relevant collection group and culture, and most furniture achieves value preservation. Adding value is also more difficult.
"Second-hand" mahogany is more discerning
Liu Haichao Lian Tianhong Production Marketing Center Director
In fact, the mahogany furniture is not divided into first-hand and second-hand. The natural syrup formed by some mahogany furniture after long-term use is more popular with consumers. At present, the secondary trading market of mahogany furniture has not yet fully completed, but will gradually be "covered up".
Generally speaking, consumers who buy mahogany furniture in such markets have higher requirements on the style and material of the furniture. Many people choose to buy old furniture with exquisite workmanship or choose expensive prices for "Taobao", but for several years Hainan Huanghuali, Red Sandalwood and other old mahogany furniture are still relatively modest in price.
However, buying mahogany furniture in the secondary trading market is more of a vision. There are indeed high-quality furniture in this market, but there are also many fakes with unreal materials. Consumers who do not have enough "leak detection" levels are Furniture in the market should be purchased with extreme caution.
Most practical products in the furniture market
Jiang Xueshun General Manager of Opin Furniture
There are not many collectible furniture in the furniture market. Although some classic furniture are classical styles, they are essentially different from antique homes. If it is not antiques, art furniture is more difficult to appreciate. Although some solid wood furniture materials are also very precious, But it is still mainly practical, and very few can reach the level of collectibles.
Purchase of mahogany furniture depends on after-sales
Yang Yanhuang General Manager of Classical Furniture
At present, some consumers have considered the monetization problem when buying mahogany furniture, but many mahogany merchants do not recycle furniture at present. Consumers cannot even find the original manufacturer after purchasing furniture. Purchasing such furniture will bear certain risks.
Therefore, when buying mahogany furniture, it is necessary to see whether the merchant's after-sales service can provide repair and maintenance, recycling and monetization services, etc., and pay more attention to the material and craft of the furniture.
The furniture industry lacks follow-up market services
Chen Xiaotai General Manager of Top 100 Furniture
Since it takes hundreds of years for the rare wood to become a material, it cannot be copied in a short period of time. Therefore, it is a certain value to maintain the value of the manufactured furniture, and it is inevitable to add value. As the price of the material itself, crude oil and transportation costs increase, the price of the product will increase accordingly.
Although people are talking about the preservation and appreciation of solid wood furniture, there is no uniform policy and standard in the industry for how to recover the price, and furniture companies have not paid more attention to it.
This is mainly due to the fact that the real estate and home furnishing industries have maintained a good development trend. Enterprises generally obtain sufficient profits by selling products, so they ignore the corresponding follow-up market services. But as time goes by, furniture companies will pay more and more attention to how to improve the industrial chain, which will involve this problem.
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