With the development of sanitary ware, China's sanitary ware industry has experienced 20 years of development. In 2009, China has become the world's largest producer and seller of sanitary ware. However, although the domestic sanitary ware brands are numerous, there is still no one company in the domestic sanitary ware market that can occupy 10% of the market. Moreover, the high-end bathroom market is completely occupied by imported brands, and domestic brands are almost impossible to intervene. After 20 years of development in the Chinese sanitary ware industry, where to go? What is the development trend in 2010? It is a question worthy of our consideration. After years of understanding and research on the sanitary industry, the development trend of the Chinese sanitary ware industry by CBCT institutions is summarized as follows:
Branding is necessary for growth
The power of branding can be fully reflected by the analysis of imported brands. TOTO and Kohler have entered the domestic market for only fifteen or six years. They have already become the leading brands in the Chinese sanitary ware industry, whether from the brand's popularity or attention. More than domestic brands; American Standard and Lejia, although the situation is not good in recent years, but also occupy a relatively large share of the domestic market. Although these brands have been in existence for decades or even hundreds of years, their rapid development in the Chinese market and the rapid transformation of their products into brand power are the key to their status today.
Diversified business trends are obvious
Since the development of the sanitary ware industry, the diversification of the brand has always been a hot topic in the industry. One party insists on the professional development path. "Because of concentration, so professional", "professional is the best", there are many successful examples, especially Many high-end brands abroad, such as Hansgrohe, GROHE, Villeroy & Bodwell, etc., are famous for producing professional products and specializing in professionalism. The reverse example is Ji Shiduo. The early professional production hardware faucet was once called "the leader in the faucet" by the industry. It is the only brand in China that can compete with international brands. It extends to ceramics, bathroom furniture, cabinets, etc. In the end, he did not experience the test of market turmoil and was acquired. While one party advocates the diversification of brands, only by expanding production lines and expanding product categories can we quickly complete capital accumulation and market possession.
The development of indeterminate, the right is the best. We are not right or wrong, in terms of the development trend of the sanitary ware industry, the diversification of the brand has become increasingly obvious: Huida Sanitary Ware, Wrigley, Faenza and other sanitary brands are involved in ceramic tiles; Guanzhu, Xinzhongyuan, Marco Polo and other ceramic tile brands are involved in sanitary ware; Jiu Mu, brilliant, etc., from professional hardware to ceramic sanitary ware, bathroom furniture; Ji Shiduo, Kohler, from bathroom space to kitchen space; Cobo Bolognese, Europe sent from kitchen space to bathroom space --
Brand integration will further intensify
China's sanitary ware industry experienced rapid growth from 2003 to 2006. Beginning in 2007, with the rising prices of raw materials, financial turmoil and other market turmoil, the sanitary industry began to turmoil, brand mergers and acquisitions, alliances frequently: American standard two degrees The Lord was eventually included in the bag by Ina; Yingpai Sanitary Ware and Ji Shiduo Sanitary Ware were successively taken over by Lejia; Kohler successively acquired Zhuhai Jiade Kitchen and Weifang and Zhongshan Jiafeng Sanitary Ware; and Haiyuan Sanitary Ware Co., Ltd. Sanitary Ware, Seagull Sanitary Ware acquired Sanying Sanitary Ware; Chongqing Light Textile Group wholly acquired Siwei Sanitary Ware; and Fujian Luda and Hecheng, Zhongyu and GROHE successively reached strategic cooperation and so on.
With the development of the sanitary ware industry, it will inevitably experience the integration of the brand, especially the impact of the financial crisis since 2008, the decline of domestic consumption power, the overall decline of exports, the sanitary ware industry bear the brunt, a large number of domestic export-oriented brands quickly fought Domestic, and many of these brands have strong production scale and certain technical strength, the domestic market competition will inevitably intensify, "big fish eat small fish, small fish eat shrimp" is inevitable, or acquisition and acquisition, or work together, The integration of brand in the industry is bound to further intensify.
The trend of channel diversification
The only constant in the world is change. This is a famous saying. In the bathroom industry, the most mentioned and recognized the highest is "channel is king", the channel is the world. Everyone is unaware of their enthusiasm, and they are making a big fuss in the channel, seeking the "change" way, lest they fall behind.
Branding is necessary for growth
The power of branding can be fully reflected by the analysis of imported brands. TOTO and Kohler have entered the domestic market for only fifteen or six years. They have already become the leading brands in the Chinese sanitary ware industry, whether from the brand's popularity or attention. More than domestic brands; American Standard and Lejia, although the situation is not good in recent years, but also occupy a relatively large share of the domestic market. Although these brands have been in existence for decades or even hundreds of years, their rapid development in the Chinese market and the rapid transformation of their products into brand power are the key to their status today.
Diversified business trends are obvious
Since the development of the sanitary ware industry, the diversification of the brand has always been a hot topic in the industry. One party insists on the professional development path. "Because of concentration, so professional", "professional is the best", there are many successful examples, especially Many high-end brands abroad, such as Hansgrohe, GROHE, Villeroy & Bodwell, etc., are famous for producing professional products and specializing in professionalism. The reverse example is Ji Shiduo. The early professional production hardware faucet was once called "the leader in the faucet" by the industry. It is the only brand in China that can compete with international brands. It extends to ceramics, bathroom furniture, cabinets, etc. In the end, he did not experience the test of market turmoil and was acquired. While one party advocates the diversification of brands, only by expanding production lines and expanding product categories can we quickly complete capital accumulation and market possession.
The development of indeterminate, the right is the best. We are not right or wrong, in terms of the development trend of the sanitary ware industry, the diversification of the brand has become increasingly obvious: Huida Sanitary Ware, Wrigley, Faenza and other sanitary brands are involved in ceramic tiles; Guanzhu, Xinzhongyuan, Marco Polo and other ceramic tile brands are involved in sanitary ware; Jiu Mu, brilliant, etc., from professional hardware to ceramic sanitary ware, bathroom furniture; Ji Shiduo, Kohler, from bathroom space to kitchen space; Cobo Bolognese, Europe sent from kitchen space to bathroom space --
Brand integration will further intensify
China's sanitary ware industry experienced rapid growth from 2003 to 2006. Beginning in 2007, with the rising prices of raw materials, financial turmoil and other market turmoil, the sanitary industry began to turmoil, brand mergers and acquisitions, alliances frequently: American standard two degrees The Lord was eventually included in the bag by Ina; Yingpai Sanitary Ware and Ji Shiduo Sanitary Ware were successively taken over by Lejia; Kohler successively acquired Zhuhai Jiade Kitchen and Weifang and Zhongshan Jiafeng Sanitary Ware; and Haiyuan Sanitary Ware Co., Ltd. Sanitary Ware, Seagull Sanitary Ware acquired Sanying Sanitary Ware; Chongqing Light Textile Group wholly acquired Siwei Sanitary Ware; and Fujian Luda and Hecheng, Zhongyu and GROHE successively reached strategic cooperation and so on.
With the development of the sanitary ware industry, it will inevitably experience the integration of the brand, especially the impact of the financial crisis since 2008, the decline of domestic consumption power, the overall decline of exports, the sanitary ware industry bear the brunt, a large number of domestic export-oriented brands quickly fought Domestic, and many of these brands have strong production scale and certain technical strength, the domestic market competition will inevitably intensify, "big fish eat small fish, small fish eat shrimp" is inevitable, or acquisition and acquisition, or work together, The integration of brand in the industry is bound to further intensify.
The trend of channel diversification
The only constant in the world is change. This is a famous saying. In the bathroom industry, the most mentioned and recognized the highest is "channel is king", the channel is the world. Everyone is unaware of their enthusiasm, and they are making a big fuss in the channel, seeking the "change" way, lest they fall behind.
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