Alarm manufacturers entering the monitoring industry should be positioned clearly

“Although the entire market is still gradually growing, but the overall market capacity is limited, so the competition is becoming increasingly fierce, and the benefits of the capital and scale advantages that the company has will be lower and lower, and it will be difficult to meet the need for bigger and stronger companies. Aspirations, some companies have to change their minds and seek new breakthroughs.” General Manager of Quanzhou Hongtai Technology Electronics Co., Ltd. Huang Bin pointed out. As a result, Hongtai Technology has opened up new product lines for the development and production of surveillance cameras and hopes to have a success in the vast market.

The pace of advancement in China's security surveillance industry has caused many people outside the ring to be stunned. The ensuing impetus is followed. Hongtai Technology carries out the development of monitoring product lines, and also enters the surveillance market with Longtai Security. Taking the network camera as an opportunity, all are based on the consideration of the monitoring market. “The huge market of monitoring industry” represents the voice of the alarm manufacturers entering the monitoring industry. . From the author's point of view, the change of Hongtai Technology can be regarded as a microcosm of Quanzhou anti-theft alarm industry. Compared with other cities in China, Quanzhou's security industry started earlier. Together with Shenzhen, it is listed as two major manufacturing centers and distribution centers for anti-theft alarm products in China. It gathers famous companies such as Kelison, Hongtai Technology, Momento, Longtai, etc. Its market influence is unique and it has become a representative enterprise in China's security and alarm industry. However, Quanzhou industry also faces problems such as decentralized resources, lack of innovation, lack of talents, and weak R&D integration capabilities. The total number of security companies is large, but their respective The scale is not great. With the emergence of a huge market potential in the security market, more and more funds have begun to flow in, and the anti-theft alarm market has entered a white-hot state. Therefore, when the scale, visibility, and market share of a company reach a certain level and the overall market capacity is limited, companies have to think about the next development path.

Although entering the surveillance market at such a point in time, the alarm makers believe that they have been well thought out. Longtai Zheng Rongzong said that at present, analog surveillance still occupies more than 80% of the monitoring market, but IP monitoring is already at a point of vigorous development. It will enter the martyrs too early. This time point is the best for the development and production of network cameras. opportunity.

But as Mei'an Dai Mengyu puts it, "Of course, the high growth of the surveillance market makes people look forward to it, but competition can also be described with terror." Into such a market, are burglar alarm manufacturers ready? Is the monitoring technology mature? Is it self-developed and follow-up IP, high-definition, or purchase plans for simple assembly? Obviously, anti-theft alarm manufacturers need to have a clear positioning when they enter the surveillance market. If it is the development of high-definition monitoring, the technical difficulties are self-evident, and if the low-end brand sales, the price as a weapon, then how low-end manufacturing and South China's large-scale low-end product manufacturing companies fight it? If it is a simple development of product lines to increase the profits of low-end products, it may once again fall into the price trap. The author reminds that the anti-theft alarm manufacturers should expand product lines, and should be planned from a long-term perspective, viewed from the perspective of integration trends, and choose appropriate marketing. Otherwise, it will be a “Red Sea” battle.

In short, the advantages of integrated alarm monitoring and control equipment are obvious, but all alarm systems need to have some sort of verification verification function. Users can't blindly believe alarm signals, and timely video review is the most reliable method.