Household consumption is changing with each passing day, and has made great progress in scale and quality. However, at the same time of rapid development, related problems are also emerging. A report released recently shows that the false propaganda problem in the home furnishing industry is prominent.
Data map: Furniture Fair.
The Household Consumer Professional Committee of the China Private Technology Industrialists Association recently released the "Research Report on the Protection of China's Household Consumer Rights and Interests (2017-2018)". The report states that among the types of household consumer complaints in 2017, contract, quality, after-sales service and false promotion are complaints The hardest hit area accounts for 86.24% of all complaints.
According to the report, compared with 2014, in the main types of complaints, in addition to the significant improvement in quality, the problems of after-sales service and false publicity have increased significantly. Among them, the increase of false publicity complaints reached 86.95%.
"In order to attract business, some home building materials markets or decoration companies often brag about product features and exaggerate service commitments during the advertising and sales introduction phase. Consumers find that they are not true after buying or signing a contract." The report said.
In the complaints of home shopping in traditional stores, false propaganda is more common. According to the report, in order to improve performance, sales staff make false introductions when they introduce products to customers, avoiding the true information of the product; some sales staff deliberately conceal the truth of the flaws in the furniture from consumers when they know that the furniture is defective Situation, sell furniture with defective, defective and defective products to consumers.
The e-commerce home market also has the problem of the proliferation of false online advertisements. The report pointed out that in order to attract consumers' attention, some merchants deliberately exaggerate product performance and efficacy, provide false prices, and implement false service commitments. But when consumers bought the goods, they found that they were far from the product promotion and pictures.
In addition, according to the report, there are still problems in the home furnishing industry that the national standards are not strictly implemented, the price is too high, the after-sales service is a complaint in the hardest hit area, and the environmental protection standards are not met.
In order to protect the legitimate rights and interests of household consumers, the report recommends that, first, we must strengthen government supervision on the protection of household consumer rights, improve relevant laws and regulations, and clarify the responsibilities and obligations of businesses and consumers; second, strengthen industry supervision on the protection of household consumer rights, Set up a third-party appraisal agency, establish a credibility system, and implement Internet + industry services; the third is to improve the self-discipline of enterprises to protect the rights and interests of household consumption.
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