China board trading network news:
High growth rate and low level of operation coexist, natural capital is fragile, coupled with drastic changes in the international market, domestic consumer brand awareness gradually awakens, the national policy on environmental protection, low carbon requirements and the integration of the industry's survival of the fittest, will make the furniture industry in the future In 5-10 years, after undergoing a large-scale brand reshuffling, some furniture companies with unclear core competitiveness, lack of brand dominance, and chaotic management will be eliminated. A large number of furniture brands will withdraw from people's attention. The home appliance industry has emerged in the past decade and has interpreted the problem of further concentration and disappearance of the brand. The arrival of the brand era of the furniture industry will also be interpreted in the same way.
The lack of core competitiveness of enterprises, followed by others follow the same trend, similar products, similar marketing methods, and ultimately will be eliminated by the fierce competition. There is no strategic plan for the organization and brand awareness is weak. It is only a matter of time before the partial tactics of fragmented treatment can be applied to the transformation of integrated marketing communication under the guidance of marketing strategy. In the game between manufacturers and channel providers, furniture companies lack the right to speak, and this lack is fundamentally due to the lack of brands. In front of a strong channel business, how can furniture companies have the right to speak and how to integrate industrial forces to increase the bargaining chip? There is a lack of collective awareness and internationally competitive talent within the industry. "One person is Jackie Chan, three people become adults," and it is not uncommon for them to be deceitful and to be subordinate to each other. Not only do they do not unite but also depose each other. When we look back at the multinational corporations in China, they are all on the high end, but they rarely see that they are squeezing each other out in terms of prices. Instead, they appear to be exceptionally united and friendly in price. On the other hand, in participating in the competition in the international market, we lack a truly effective means other than price, and lack the masters of international marketing.
The rapid development of China's furniture industry, especially the rapid expansion of the past decade, has completed the development of foreign decades of development in a short period of time. The Chinese furniture industry, which has maintained a high growth rate, once had a number of world-famous manufacturing powers and the world's largest exports. The Chinese furniture industry has thus enjoyed the tremendous material results that it has brought. This is a pride for the entire industry.
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