In 2014, home appliance enterprises will face a series of challenges. First, the support policies that have continued for several years will all expire and will be lost. With the slowdown in market demand, how to further profit from home appliance practitioners will be This is the top priority this year. Secondly, the new energy efficiency rating will be enforced in 2014, and it will be hailed as “the most stringent energy efficiency in historyâ€. It will eliminate those old technologies on a large scale, give some technologies no advantages, and rely on low-cost strategies for a long time. Brands that seize the market bring unprecedented challenges. This will allow manufacturers and merchants to make every effort to seize the market. Xiaomi has also been selling TV and TV industry in recent years, and has made great progress. Various new technologies have emerged in an endless stream. After the LED TV is LEDized, it will launch a new promotional point almost every year, and has experienced 3D, 4K, and intelligence. In 2014, the industry predicted that the TV market would be in a state of “hundred flowersâ€. On the one hand, TV manufacturers based on domestic brands will continue to deepen the development of smart TV functions. Regardless of hardware and software, interaction, etc., manufacturers will strive to turn "watching TV" into "playing TV" and put people's Sight from the mobile phone, PAD pulled back to the TV "big screen", I believe that with the participation of Lenovo, LeTV, Xiaomi, Alibaba and other pan-IT enterprises, the innovation of smart TV in terms of functions will have a rapid development. On the other hand, the Japanese brand represented by Sony is expected to continue its efforts in image quality and 4K in 2014. With years of experience in R&D and manufacturing in the field of display manufacturing, plus the right to speak in the upstream of the 4K industry, Japanese brands It will strive to "fire" the theme of "4K high quality". Another reason is that Japanese brands have shown weakness in recent years, especially the profitability of TV products is not very good. It is expected that they will not invest heavily in research and development of smart TVs. It is more likely to rely on advanced display technologies for upgrades and reforms. The Korean brand represented by Samsung and LG has been eye-catching in recent years. It can be said that it has led the market trend. Samsung has achieved success in smart TV and LG on 4K ultra-high definition TV. However, as Chinese local enterprises continue to develop in 3D, 4K, and smart TV, the advantages of Korean companies are not obvious. At present, Korean TV manufacturers have turned their attention to the new reality technology - OLED TV. Both Samsung and LG have the key manufacturing technologies of OLED panels, and research and development of OLEDs can ensure that they have strong voice and technical advantages in 2014. It is understood that at the end of last year, Samsung and LG have released OLED TV products, I believe this is the first step of "occupation." In the era of intelligent white electricity, large-scale home appliances such as refrigerators, air conditioners, and washing machines are collectively referred to as “white electricity.†White goods have always been far less than audio-visual products in terms of speed and frequency of technological innovation. Nowadays, frequency conversion technology has become popular. It is difficult for large white goods such as air conditioners and refrigerators to make breakthroughs in technology. Manufacturers are eyeing the smart and Internet of Things fields. The Internet of Things, the Internet, and intelligence have been mentioned for many years, but they are not subject to large-scale popularization due to factors such as Internet conditions and standards, and most of them are in the experimental stage. However, with the advent of the 4G era, the era of truly intelligent white goods may come in 2014. Recently, several brands have released smart home appliances based on the Internet and the Internet of Things. Send a WeChat remote control to turn on the air conditioner, send a Weibo to understand the remaining food stock, fresh condition, and log in to the home network to understand the current home temperature, humidity and other information can be achieved, 2014 will not be limited to human-computer interaction, will truly be with the community The service system is networked to achieve intelligent management and control. Small appliances take the health route In addition to the TV and white products introduced earlier, some everyday household appliances are collectively referred to as small appliances. This concept is extremely broad, ranging from egg cookers to hair dryers, microwave ovens to electric irons, and even electric toothbrushes. Can be called small appliances, here only look for more popular products. In recent years, with the improvement of living standards and the acceleration of the environment, people pay more attention to their health than at any time. Eat green and pollution-free food, drink natural pure water, breathe to filter clean air. Due to such demand, the health appliances that were lacking in the early years suddenly became "fire" in 2013, and news of water purifiers, air purifiers selling or even out of stock often appeared. Looking forward to 2014, it will become a normal state for small household appliances to play health cards and take a healthy route. The PM2.5 air purifier concept and the reverse water purifier are representative. These two household appliances directly face the fog most concerned by the people. The problem of cockroaches and drinking water pollution has received the most attention. Other beauty appliances are also popular with young white-collar workers, and sales have been rising in recent years. However, the entry barriers for small household appliances are low, the brands are mixed, the technology is uneven, and the after-sales service of some small brands cannot keep up, making it difficult for consumers to protect their rights. Experts suggest that consumers must look for branded products when purchasing, and be cautious about some products that are too low in price.
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