A furniture e-commerce platform has gone away, but thousands of online furniture platforms have quietly appeared. At present, the furniture e-commerce has not formed a large enough scale, and a lasting profit model has not been formed, so there is a lot of room for development in the online and offline integrated sales model. In the context of the increasing development of Internet technology, until the online platform solves the shortcomings of service and quality, the traditional offline furniture stores will face the threat from the e-commerce platform sooner or later.
The predecessor of Yatang Finance is the home of Yatang-its head, Yang Dingping, started a furniture vertical e-commerce platform in Shenzhen five years ago. When the author first paid attention to the house of Yatang, it was investing 100 million yuan to advertise in CCTV. Since then, it has started to open physical furniture stores online and offline, and it seems to be the way for Lin's wood industry to integrate online and offline sales.
In the same way, Tmall and JD.com are also trying to sell furniture online. Generally speaking, their performance is good, and their performance continues to grow. But from the practice that e-commerce operations always make money first and then make money, the profitability of online furniture sales platforms is still questionable.
It is true that the total online sales of furniture are increasing, but a large number of poor consumer experiences also discouraged latecomers. From the perspective of JD.com and Alibaba's initiative to find offline stores for cooperation, the online platform still covets the higher gross profit margin of offline furniture stores, as well as customer loyalty. Mode .
In fact, the quality problem is a pseudo-proposition. In the face of strong manufacturing capabilities, we are fully capable of producing low-quality products of acceptable quality. IKEA can always find cheap and good quality furniture for mass sales as an example. What can be done manually, the machine will certainly be able to do in the future. This is where technology is truly terrible and optimistically more powerful.
One day, furniture e-commerce will solve quality problems and provide consumers with unimaginable high-level services. At this time, traditional furniture stores will really come when they feel strong pressure.
Cuplock Scaffolding System,Cuplock Scaffolding,Cup Lock Scaffolding,Cup And Lock Scaffolding
Chuzhou Jincheng Metalwork Co.,Ltd , https://www.jinchengscaffold.com