Abstract Imitation stone has always been the main subject of ceramic tile technology innovation. The major manufacturers have made great efforts to make materials that are increasingly approaching the stone texture, in order to gain a share in the building materials market. At a time when the imitation stone is getting more realistic and the various alternative materials are frequent, will the natural stone market be gradually taken...
Imitation stone has always been the main subject of ceramic tile technology innovation, and major manufacturers have made great efforts to make materials that are increasingly approaching stone texture, in order to gain a share in the building materials market. At a time when the imitation stone is becoming more realistic and the various alternative materials are frequent, will the natural stone market be gradually replaced? How will the stone enterprise expand its share in this fierce competition? Tao enterprises openly called stone
All the high-end places such as hotels, KTVs, and clubs have been decorated with natural stone, and the tiles have been used for home decoration and real estate decoration. Today, some ceramic companies with high imitation stone technology also want to grab the stone market share.
At the same time, Qi Li sand tiles, a micro-crystal, Jiamei new stone art and other ceramic enterprises, have also rushed to the stone exhibition, show their own new stone products.
In fact, this battle has been in existence for a long time. Even in the Nanan and Jinjiang ceramic industries dominated by exterior wall tiles, in recent years, the trend of intensified high-definition imitation stones has been revealed, not to mention Foshan, which is gathered by ceramic enterprises. The direct fuse of the rise of this war is the use of 3D inkjet technology.
Last year, Nan'an Ceramics Co., Ltd. tested the water-spraying glaze products to make more realistic imitation marble interior wall tiles, and created a precedent for Nanan ceramic enterprises to produce all-glazed glaze products.
In the same year, a ceramics company put into production small-size 3D inkjet exterior wall tiles to produce imitation white linen and imitation Kalamaili gold; a 3D inkjet interior wall tile production line installed by a ceramic enterprise was also in trial production recently, this Nanan production The largest ceramic tile companies can't wait to divide the imitation stone market.
Alternatives to split the stone market
Is it only ceramic companies that compete with natural stone for market share? Not so. Products such as artificial stone and composite materials are also eyeing natural stone.
Pengxiang Industrial, which pioneered the artificial stone market in our city, brought a new product “Yi Shi Tong†inorganic quartz stone at this year's Xiamen Stone Exhibition. The company's business manager He Jiahe told reporters that this new product is suitable for curtain wall decoration, produced by inorganic materials, with anti-fire, weathering and other properties.
In recent years, the artificial stone enterprises in our city have developed into a blowout type. Sansheng Stone Industry, Aoli Stone Industry, Sanli Stone Industry, etc. have been involved in artificial stone. So far, there are dozens of artificial stone enterprises in the city. In addition, there are many new types of artificial culture stone and artificial jade. The rise of these new categories has further subdivided the artificial stone market and created deeper penetration of natural stone.
The advent of man-made composite materials also has a certain impact on natural stone. These materials combine artificial light-transparent jade with glass to form a composite material with high hardness for floor decoration of bars and the like.
The price is high, the stone industry "short board"
Natural stone can often create a noble and elegant space feeling in the decorative effect. It has always been a favorite building material, which is why various imitation stone products are emerging endlessly.
"Natural stone also has many defects, and the emergence of imitation stone products is to learn from each other's strengths," said Song Hua, manager of the market.
The high price of natural stone is also one of the important reasons that hinder its entry into the homes of ordinary people. For example, the company's marble "Star Milky Way", the price of one square meter is about 15,000 yuan, while the price of marble tiles is half price.
The most important thing is that natural stone has always been considered to be radioactive, which is also the focus of various new materials attacking natural stone.
At the World Stone Congress in 2013, a participant from Xiamen Engineering Construction Company said that when designers give customers solutions and recommend indoor stone, they are often rejected because customers are worried about the “radioactivity†of stone.
Regarding the radioactivity of natural stone, Piero Primmavori, a professional stone consultant and architect from Italy, said that there is no need to worry. He spent more than a year working with Italian universities to study more than 40 kinds of stones and found that the radioactivity of the stone is minimal, and no research has shown that it is harmful to the human body.
Stone is still the main character of high-end decoration
Will the emergence of ceramic tiles, microcrystalline stone, artificial stone, composite materials, new materials, etc., as well as the imitation of the imitation of stone texture, will cause a huge market impact on the natural stone market?
"Even if these materials are made to be realistic, they are not stone. After all, the stone is a high-end route. Customers who like stone will not care about the high price of stone. They are interested in the high grade and high grade brought by stone." Kang Wenqi, general manager of Kangli Stone, said.
"This is a normal phenomenon in the development of the building materials market, and there will inevitably be some new materials to replace the old materials." Guo Jingwei, secretary general of the Provincial Stone Industry Association, said. Despite this, he is still confident in the dominant position of stone as a high-end decorative material.
Although various alternative materials have appeared on the market, due to their respective advantages and disadvantages, they cannot impact natural stone at once.
“There is 3D inkjet technology in ceramic tiles, but it still can't achieve complete simulation; artificial stone has high simulation texture, but because the technology is not mature enough, it will often get more and more flowers in many places; new materials will bring to the overall home improvement market. Impact.†The industry insider said that in the future, these materials will replace natural stone and require continuous product innovation.
"Some inferior tiles and artificial stone, but hidden harmful gases, will also have an impact on people's health." Industry insiders said that it is good or bad, depending on the situation.
"For stone enterprises, the most important thing at present is to cultivate internal strength, do a good job, and increase the added value of products in the high-end field." Xie Xiabao, general manager of Global Stone Marketing, said that stone enterprises should learn the marketing methods of ceramic enterprises and enter hardcover. Market and home improvement market, increase market share.
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