How to increase consumer brand recognition for wallpaper? How to treat the innovation ability of the wallpaper industry, how to deal with plagiarism and imitation? Facing the problems in the wallpaper industry, and looking at the development of the existing wallpaper industry, Kang Jiaxiang, general manager of Xinwang Wallpapers, made a thorough analysis.
Why is the popularity of home furnishing in China's existing wallpaper market low?
Actually, wallpapers were very early in China, and in the 1980s, they were quite high in terms of civilian penetration rate. Later, due to construction, environmental protection, and the problem of the use of years, causing the wallpaper has been at a low point for some time, after the promotion of the industry in recent years, wallpaper in the civilian market, especially the proportion of new home decoration is also relatively high.
The low usage rate is affected by the low brand recognition of wallpapers. If you compare the wallpaper with the paint, there is more attention in the field of paint, or a brand with higher popularity, compared with wallpaper. I believe that through the development of the next two or three years, after a number of leading brands emerged, more consumers are willing to adopt products such as wallpaper.
How to increase consumer brand recognition for wallpaper?
For wallpaper companies, it is very important to have a clear direction for the future. In terms of branding, no matter whether it is a product brand for engineering decoration, a product brand for the civilian market, or a product brand for high-end designers, it needs to make a clear distinction. For the civilian market, you can choose a relatively perfect store, and then do a good after-sales service system, including transparency in product quality and environmental protection coefficient, price positioning interval. Through this direction, more consumers understand the brand, believe in the brand, and choose the brand. Shanghai Xinwang wallpaper is going in this direction. If there are more in-house brands that are doing this, it is believed that the leading brands of wallpapers will soon appear in the market.
How to treat the innovation ability of the wallpaper industry, how to deal with plagiarism and imitation?
In fact, many industries in China have the problem of plagiarism and counterfeiting, that is, there are many counterfeit or fake products. The building materials industry is no exception. Whether in furniture, wallpaper, or even cloth, many soft decoration products have encountered the same problem. In order to occupy a firm position in the market, there must be countermeasures. Just like Xinwang wallpaper, it has always attached great importance to designing research and development capabilities. It will cooperate directly with many foreign designers and will cooperate with relatively good design studios abroad to purchase their latest designs and drawings every year. Above information equipment or design and development talents, invest a lot of money and time in this area. In order to prevent counterfeiting, the most important thing is the company’s own protection, or it can be combined with leading companies in the industry to carry out some legal protection measures against these counterfeit plagiarism production companies. Through reasonable arrangements in the entire market, they believe that the plagiarism In the future, a certain degree of suppression will be suppressed.
Wallpaper market price system is not perfect, how consumers choose wallpaper?
It is true that the wallpaper market is indeed incomplete and immature. In terms of price, if it is the same wallpaper, in Jiadi or B, it may even be said that the prices bought in the same building material city may have a gap. From the dealers bargaining space is also relatively large. This is one of the necessary processes for the maturity of the market.
In this development process, how can consumers protect themselves? The most important thing is to compare and see more. After I read more, I know exactly what I like and know what I want. You can go online or listen to the suggestions of some designers and friends. Because decoration is not a small investment, you have to compare and learn more. Only in this way can you choose the product that suits you. This is a process.
Second, with the development of wallpaper industry, some companies have begun to pay attention to brand awareness. After these brands become more clearly defined, they will become more and more standardized in the price system. After these standardized products come out, for the consumers, for the distributors, for the suppliers of the products, It is better.
Why is the popularity of home furnishing in China's existing wallpaper market low?
Actually, wallpapers were very early in China, and in the 1980s, they were quite high in terms of civilian penetration rate. Later, due to construction, environmental protection, and the problem of the use of years, causing the wallpaper has been at a low point for some time, after the promotion of the industry in recent years, wallpaper in the civilian market, especially the proportion of new home decoration is also relatively high.
The low usage rate is affected by the low brand recognition of wallpapers. If you compare the wallpaper with the paint, there is more attention in the field of paint, or a brand with higher popularity, compared with wallpaper. I believe that through the development of the next two or three years, after a number of leading brands emerged, more consumers are willing to adopt products such as wallpaper.
How to increase consumer brand recognition for wallpaper?
For wallpaper companies, it is very important to have a clear direction for the future. In terms of branding, no matter whether it is a product brand for engineering decoration, a product brand for the civilian market, or a product brand for high-end designers, it needs to make a clear distinction. For the civilian market, you can choose a relatively perfect store, and then do a good after-sales service system, including transparency in product quality and environmental protection coefficient, price positioning interval. Through this direction, more consumers understand the brand, believe in the brand, and choose the brand. Shanghai Xinwang wallpaper is going in this direction. If there are more in-house brands that are doing this, it is believed that the leading brands of wallpapers will soon appear in the market.
How to treat the innovation ability of the wallpaper industry, how to deal with plagiarism and imitation?
In fact, many industries in China have the problem of plagiarism and counterfeiting, that is, there are many counterfeit or fake products. The building materials industry is no exception. Whether in furniture, wallpaper, or even cloth, many soft decoration products have encountered the same problem. In order to occupy a firm position in the market, there must be countermeasures. Just like Xinwang wallpaper, it has always attached great importance to designing research and development capabilities. It will cooperate directly with many foreign designers and will cooperate with relatively good design studios abroad to purchase their latest designs and drawings every year. Above information equipment or design and development talents, invest a lot of money and time in this area. In order to prevent counterfeiting, the most important thing is the company’s own protection, or it can be combined with leading companies in the industry to carry out some legal protection measures against these counterfeit plagiarism production companies. Through reasonable arrangements in the entire market, they believe that the plagiarism In the future, a certain degree of suppression will be suppressed.
Wallpaper market price system is not perfect, how consumers choose wallpaper?
It is true that the wallpaper market is indeed incomplete and immature. In terms of price, if it is the same wallpaper, in Jiadi or B, it may even be said that the prices bought in the same building material city may have a gap. From the dealers bargaining space is also relatively large. This is one of the necessary processes for the maturity of the market.
In this development process, how can consumers protect themselves? The most important thing is to compare and see more. After I read more, I know exactly what I like and know what I want. You can go online or listen to the suggestions of some designers and friends. Because decoration is not a small investment, you have to compare and learn more. Only in this way can you choose the product that suits you. This is a process.
Second, with the development of wallpaper industry, some companies have begun to pay attention to brand awareness. After these brands become more clearly defined, they will become more and more standardized in the price system. After these standardized products come out, for the consumers, for the distributors, for the suppliers of the products, It is better.
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