Industry insiders predict that as China's economy continues to improve, the domestic mid- to high-end cabinet market will usher in explosive growth. Over the past few days, with the successive opening of the four major furniture exhibitions in southern China, the consumer demand for cabinet products has begun to show signs.
Domestic high-end consumer demand will be released
Industry insiders believe that the new changes in the domestic cabinet market this year will mainly depend on the high-end consumer groups in first-tier cities. Affected by the financial crisis last year, many white-collar workers in large cities and high-income people dare not consume, and this year's economic situation is clear, and the consumption in first-tier cities that was originally suppressed by the economic situation is not optimistic, especially the consumption demand for high-end cabinets will be fully this year. With the release, it can be expected that the domestic mid- to high-end cabinet market will usher in explosive growth.
Abroad: there are challenges and opportunities
Regarding the overseas cabinet market in 2010, a number of cabinet company export leaders stated that as the global economy enters a recovery, markets in Europe, America, ASEAN, the Middle East, and Eastern Europe will show varying degrees of growth.
However, under the optimistic overall situation, the cabinet market in developed regions such as the United States and Europe will also face great challenges. "Trade barriers and technical barriers in the United States and Europe are increasing, and the threshold is also increasing. It is difficult to expand or even maintain these two markets." Ding Zhijun is the director of the overseas marketing department of a panel furniture company in Longjiang. He said that the EU "Wood and Wood Products Regulations", the newly revised "Lacey Act" of the United States, etc., step by step to block domestic cabinet products outside the door.
Service: New gold mine for cabinet enterprises
For cabinet enterprises and consumers, the "price war" is certainly thrilling, but this "under the sign" of this commercial marketing strategy seems to have been shelved in 2010, replaced by the "value war" competition. Especially today, when cabinet products are becoming more "homogeneous", cabinet companies seem to be more interested in digging into the big "gold mine" of services.
Connotation: a new look at the cabinet store
Many person in charge of home stores have said that in 2010, home stores should focus on the guidance of consumer concepts to provide consumers with more value services. The home furnishing stores in 2010 will introduce more fashionable and distinctive "non-first-line brands", but these "non-first-line brands" have high standards. "The courts are anti-ceremonial, and they have to highlight their individuality in design and materials.
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