Reporter: Director Deng, hello! Today, you listened to the lessons of Jiang Yang, Pan Yifan and Ren Wei. What have you learned?
Director Deng: First, let ’s talk about Mr. Jiang Yang ’s class. Teacher Jiang Yang is talking about the crisis faced by the CEO and how to deal with it. From the perspective of the furniture industry, the current furniture industry is a relatively high-profit industry, but in the face of a lot of homogenization of the enterprise, so how to turn over the enterprise and how to rise among many brands The problem. After listening to teacher Jiang Yang's lesson, the inspiration for us is, as a leader, how to manage his subordinates, how to formulate the company's strategy and planning. I think the benefits are still very much.
Reporter: What about Teacher Ren Wei's class?
Director Deng: Teacher Ren Wei ’s class mainly talks about the style of a leader. As a leader, he should have his own charm. Use this charm to infect others and let others feel their own manners, so I think that an excellent Leaders should have their own elegant personalities.
Reporter: Teacher Pan Yifan is talking about brand power. You as the brand operation of Silanti, combined with what you have learned in class, how do you think you should operate the brand of Silanti.
Director Deng: Silanti, in terms of Suzhou Likou furniture market, the brand is quite good. We have a very long-term plan for future growth. Among all the series of furniture such as soft beds and sofas, Silanti has a very clear positioning, that is, quality and innovative life. Only after a brand has built its own quality can it expand outward. In the second half of the year, our main responsibility is to establish a sound marketing system. Only when the foundation of the marketing system is laid can it be possible to expand outward. Our goal within two years is to make Silanti the first brand in Likou.
Reporter: In terms of brand promotion, many businesses agree to promote their brands on the Internet. How do you understand internet marketing?
Director Deng: I think the Internet, as a new type of media in China, is an eye-catching media. The Internet is facing more young people. I think he will become the mainstream visual effect of the masses in the future. Website promotion, especially the emergence of furniture nets, is a very good bottleneck for the furniture industry and a good choice for all brand promotion.
Reporter: In addition to online promotion, do you have any other ways to promote Silanti?
Director Deng: In addition to online promotion, there is also a brand influence and a perfect marketing system. The next step we need to do is to improve the quality of the specialty store. After customers enter the specialty store, we feel that our service is very good and the environment is very Well, our after-sales service is also very good, we want to create a complete brand, we do not invite celebrity endorsements, because there are too many celebrities. Perhaps the public at first glance is the endorsement star, and ignore the brand, so in the brand, we have to make a full article.
Reporter: At present, many distributors have expressed their good recognition of the Silanti brand. What are the preferential policies for joining agent Silanti?
Director Deng: In Likou, Suzhou, the price is lower than ours, and the policies are much better than ours. We, Mr. Chen said, no matter how low the price is, we ca n’t fight it back. When the factory has a good marketing handed over to the dealer, are you still afraid that your market is not doing well?
Reporter: As for consumers, is there any preferential policy recently at Silanti?
Director Deng: Our Slanty's pricing is not very high, high-end. We only have preferential policies during opening and holidays. In the upcoming "Eleventh" Golden Week, we will have a very strong promotional activities, which will be done in Jiangsu, Zhejiang and Shanghai.
Reporter: You operate as a brand, how do you view the Suzhou Likou furniture market?
Director Deng: I think the market potential is still very large. Most of Suzhou furniture brands are concentrated in Likou. In terms of development, there is still a great momentum of development. There is only one less dominant brand, and many are only factory-style and workshop-style. Therefore, there needs to be a bold enterprise to lead Likou's enterprises out of Likou, towards China and the world.
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