On November 19th, Red Star Macalline Home Group and Yachang Culture Group co-sponsored the "Emperor - 2015 Artists' Grand Exhibition", which was grandly released in the Palace Museum and Jianfu Palace Garden, and opened the exhibition in the China Millennium Monument. Antique furniture expert, scholar Tian Jiaqing, Wantong Holdings Chairman Feng Lun, Red Star Macalline Chairman and CEO Che Jianxin, curator Beijing Painting Academy Vice President Wu Hongliang attended the ceremony and announced the "Art" global home art research The platform was formally established.
"Emperor - 2015 Artists' Grand Exhibition" conference site
Aiming at the high-end art market
Since the founder of the company, Mr. Che Jianxin, joined the furniture and building materials circulation industry in 1992, Red Star Macalline has always been committed to building a warm and harmonious home and enhancing the taste of consumers at home. From the role of “channel dealers†to the construction of “shopping platform†as the core, from storefront leasing to buying land to build shopping malls, from the original local furniture franchise store to the current national 100-city MALL chain scale. At present, Red Star has opened 170 shopping malls in more than 120 cities across the country, covering an area of ​​more than 10 million square meters, becoming a well-known brand in China's home circulation industry.
In 2013, Red Star Macalline took the lead in advocating the concept of cultural marketing, and promoted the construction of art shopping malls across the country. It held various large-scale high-end art exhibitions and homes in Shanghai Jinqiao, Shenyang Tiexi, Beijing Dongsi and Shenzhen Xiangmihu. The aesthetic tasting event has greatly enhanced the positive image of the mall and brand. With the release of the exhibition, the Red Star Macalline "Original" global home art research platform was also unveiled. The platform directly echoes the value and needs of the top members of Red Star Macalline, making full use of big data to effectively and accurately provide high-value customers in China with home art, innovative design home products and artists' overall solutions.
Red Star Macalline is precisely the trend of this art, and cooperates with Yachang to face the new taste of the high-end customer group and turn its attention to the deepest part of the home: art. With the words of Red Star Macalline Chairman and CEO Che Jianxin, the home industry is an industry with high requirements for craftsmanship and aesthetics. It must rely on the most poetic and aesthetic extension of art to meet the growing experience of people. Sexual needs. When household items are ingeniously combined with traditional art and contemporary art, they will interact with each other and be beautiful and "extraordinary".
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"Product" and "spirit" are equal
At present, the Chinese art market ranks second in the world, and the art investment and collection market is more prosperous. As the income level and purchasing power of the Chinese people rise year by year, high-end consumers hope to get rid of the material aesthetics of the mass homogenization and pursue more spiritual aesthetics in the field of art and culture. Therefore, art works with rich personality and spiritual expression have become the field of consumer investment that people are vying for.
"An inclusive vision and mind can be called an instrument." Che Jianxin said that since its establishment in 1986, Red Star Macalline started with a home shopping mall and deeply cultivated the home. It is a "device"; cross-border cultural field The way to adhere to the art is to "degree". Therefore, it is necessary to use the most beautiful and most versatile household goods and artworks to lead the Chinese people's aesthetic taste at home, and to build a global home art experience and research platform.
“Emperor – 2015 Artists' Grand Exhibition†is an exhibition that links art and home. Since the publication of the collection in Milan on April 14th this year, it has lasted for 7 months, traveled through 32 cities, visited first-line artists, collected 3,000 artists' works, and selected 198 pieces of art from the appreciation level. The treasures that have never been released are participating in the exhibition.
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This "Organization" exhibition is a rich and bold curatorial attempt in terms of the number of exhibits, the breadth of space, the depth of academics and the essence of temperament. The establishment of the platform is also based on the high-end customer base, closely linked to the home furnishing industry, which is an indispensable home-increment market, helping brands in bargaining power, occupancy rate, brand output rate and other indicators. Get more benefits.
“Home, use space to define love; art, write time as poetry.†For the art industry, art has established a daily aesthetic connection with the public through the combination of home and home; for the home industry, Red Star Macalline has completed A valuable contemporary oriental art residence show attracted a large number of top artists to participate and established a more distinctive artistic brand image.
Che Jianxin said that any kind of culture or art, like polishing a piece of furniture, requires careful work and fine craftsmanship. Red Star Macalline will firmly follow the path of cultural marketing and artist living. Through continuous accumulation and precipitation, we will finally realize the core concept of “improving the taste of Chinese people's home lifeâ€.
"Emperor - 2015 Artists' Grand Exhibition" conference site
Aiming at the high-end art market
Since the founder of the company, Mr. Che Jianxin, joined the furniture and building materials circulation industry in 1992, Red Star Macalline has always been committed to building a warm and harmonious home and enhancing the taste of consumers at home. From the role of “channel dealers†to the construction of “shopping platform†as the core, from storefront leasing to buying land to build shopping malls, from the original local furniture franchise store to the current national 100-city MALL chain scale. At present, Red Star has opened 170 shopping malls in more than 120 cities across the country, covering an area of ​​more than 10 million square meters, becoming a well-known brand in China's home circulation industry.
In 2013, Red Star Macalline took the lead in advocating the concept of cultural marketing, and promoted the construction of art shopping malls across the country. It held various large-scale high-end art exhibitions and homes in Shanghai Jinqiao, Shenyang Tiexi, Beijing Dongsi and Shenzhen Xiangmihu. The aesthetic tasting event has greatly enhanced the positive image of the mall and brand. With the release of the exhibition, the Red Star Macalline "Original" global home art research platform was also unveiled. The platform directly echoes the value and needs of the top members of Red Star Macalline, making full use of big data to effectively and accurately provide high-value customers in China with home art, innovative design home products and artists' overall solutions.
Red Star Macalline is precisely the trend of this art, and cooperates with Yachang to face the new taste of the high-end customer group and turn its attention to the deepest part of the home: art. With the words of Red Star Macalline Chairman and CEO Che Jianxin, the home industry is an industry with high requirements for craftsmanship and aesthetics. It must rely on the most poetic and aesthetic extension of art to meet the growing experience of people. Sexual needs. When household items are ingeniously combined with traditional art and contemporary art, they will interact with each other and be beautiful and "extraordinary".
"Product" and "spirit" are equal
At present, the Chinese art market ranks second in the world, and the art investment and collection market is more prosperous. As the income level and purchasing power of the Chinese people rise year by year, high-end consumers hope to get rid of the material aesthetics of the mass homogenization and pursue more spiritual aesthetics in the field of art and culture. Therefore, art works with rich personality and spiritual expression have become the field of consumer investment that people are vying for.
"An inclusive vision and mind can be called an instrument." Che Jianxin said that since its establishment in 1986, Red Star Macalline started with a home shopping mall and deeply cultivated the home. It is a "device"; cross-border cultural field The way to adhere to the art is to "degree". Therefore, it is necessary to use the most beautiful and most versatile household goods and artworks to lead the Chinese people's aesthetic taste at home, and to build a global home art experience and research platform.
“Emperor – 2015 Artists' Grand Exhibition†is an exhibition that links art and home. Since the publication of the collection in Milan on April 14th this year, it has lasted for 7 months, traveled through 32 cities, visited first-line artists, collected 3,000 artists' works, and selected 198 pieces of art from the appreciation level. The treasures that have never been released are participating in the exhibition.
This "Organization" exhibition is a rich and bold curatorial attempt in terms of the number of exhibits, the breadth of space, the depth of academics and the essence of temperament. The establishment of the platform is also based on the high-end customer base, closely linked to the home furnishing industry, which is an indispensable home-increment market, helping brands in bargaining power, occupancy rate, brand output rate and other indicators. Get more benefits.
“Home, use space to define love; art, write time as poetry.†For the art industry, art has established a daily aesthetic connection with the public through the combination of home and home; for the home industry, Red Star Macalline has completed A valuable contemporary oriental art residence show attracted a large number of top artists to participate and established a more distinctive artistic brand image.
Che Jianxin said that any kind of culture or art, like polishing a piece of furniture, requires careful work and fine craftsmanship. Red Star Macalline will firmly follow the path of cultural marketing and artist living. Through continuous accumulation and precipitation, we will finally realize the core concept of “improving the taste of Chinese people's home lifeâ€.
Perhaps the greater value of the platform is that Red Star Macalline has integrated multi-channel and large-scale resources to generate more value and brand value.
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