3D home decoration detonates the home market

The 2015 home decoration industry has been surging. Haier, Vanke, Gome Online and other foreign giants have spluttered. After Sina’s grabbing of the foreman, space, and rabbits, Internet home improvement models are in the ascendant, while Dongyi Risheng, Shichuang, and Zhifeng are among the others. The traditional home improvement enterprises can no longer withstand the habit, have picked up the Internet home decoration banner, seize the high ground, and consolidate the leading position. This makes the entire home improvement market in 2015 look very lively.

Among them, GOME's domestic first 3D online home improvement e-commerce platform built by Gome Online and Dongyi Risheng is particularly attracting attention. One is the leading internet e-commerce platform, and the other is the first share in China. The two giants jointly built 3D home decoration to detonate the spring decoration market, triggering thousands of people to apply for consulting.

GOME is the first domestic home improvement e-commerce platform that provides 3D technology to provide hard-, soft-, and wood-based online services. It is jointly launched by Gome Online, Dongyi Risheng, Lily.com and Xintu.com. The advantages of the top designer team, international big-name environmental protection materials, 45-day express check-in, and third-party full supervision provide users with an unprecedented experience in home improvement. The consumer uploads the floor plan, which can realize online 3D modeling, 360-degree simulation of panoramic experience, European style, new Chinese style, and more than 10 kinds of current design styles. Classical and modern, traditional and fashionable are the perfect combination, and personalized homes are customized on an on-demand basis.

Since its official launch on April 8th, Gome's first operations have covered 10 cities including Beijing, Shanghai, Tianjin, and Chongqing. As of now, nearly 2,000 people from Gome have consulted and 5 have officially signed orders. More than 200 people reached initial intention and will sign a contract in the near future. In the near future, 20 cities such as Shenzhen, Chongqing, Kunming, Qingdao and Dalian will be opened. By the end of 2015, they will be expanded to 50 cities across the country. With the continuous expansion of coverage, more users will enjoy a new home improvement experience.

With the Internet home improvement in full swing, the home improvement market is full of various low-cost packages, and at a time all home-installed companies have played a price tag, but the Gome family's foothold is mainly to "solve the pain points of users." This is also a short time for GOME. The reason for attracting many users to sign up. Ordinary users will encounter a lot of trouble in their home improvement, which will not only take time and effort, but also will not be effective. GOME homes assembles top designers’ teams, big-brand environmental protection, high quality, low-cost, one-stop quick check-in, full supervision, and many other advantages, allowing users to enjoy the unprecedented pleasure of home improvement. For example, the 3D virtual experience solves the problem of large gap between design drawings and final results. Big-name designers solve the problem of the choice of personalized design styles. The cost-effective solution is that the price is opaque and the problem of cutting corners and materials is cut. 45 days quick entry to solve the construction drag problem. Full supervision to solve the problem of consultation and warranty before and after construction.

As a leader in the traditional home improvement industry, Dong Yi Risheng actively sought the e-commerce platform strategic partnership in 2015 and launched a one-stop renovation service platform in a timely manner to provide nationwide customers with online and offline omni-channel home improvement consulting services. Experts believe that traditional home improvement and Internet home improvement have their own advantages and disadvantages, and they need to achieve a win-win situation. Gome is a new model between the two. As a product-based home improvement service that controls the supply chain, it guarantees overall progress. To maximize the satisfaction of the user's individual needs, a complete industrial chain between the designer, the decoration service company, and the full-category shopping platform and users was successfully established.

The future of commercial competition is no longer an era of “stand alone”. Markets and enterprises need more and more powerful collaborators and creators. The key to cooperation is not the nature of the company's industry, but rather the focus on the eco-environmental attributes of corporate cooperation. The most important point of this attribute is the formation of a new open ecosystem. From a point of view, the one-stop home-improvement experience of Gome's homes built by Dongyi Risheng and Gome Online has undoubtedly gained the upper hand. This new "Internet Plus" model may also become the mainstream of the home improvement industry in the future.