Flooring industry is committed to seizing the female market

At present, women occupy more and more important roles in the household market. Not only is women's consumption growth increasing, but female consumers are more likely to have advantages in the purchase and matching of home products. There are also survey data. Display, floor and other home purchase transactions, women's decision-making power accounted for 69%, men's decision-making accounted for only 11%, and joint decision-making accounted for 20%.

Women pay more attention to appearance and cost-effective. According to the survey, in terms of furniture, female consumers like furniture with exotic customs. In the decoration, the Chinese elements are more popular with women, such as Auspicious designs, expressing a good vision. In life, worms, birds, and parrots pursue patterns, which conveys a feminine natural scene with full flavor. Professional women, literary young women, and petty bourgeoisie have different needs for different thematic products such as simple style, neoclassicism, and modern style.

According to a guide purchased by Chongqing Home, a female customer will have a targeted consultation shopping guide, involving technology, quality, environmental protection, practicality, etc. in detail, but in the end it is necessary to “make a purchase”, often a female customer’s decision. ". At the same time, women consumers have not simply valued the price, they will consider the cost-effectiveness of the product in many ways, and put more demands on the design and stylization.

As the concept of life changes, women will choose smart and easy tools to help them manage their homes lightly through various solutions for home life.

To seize the female market is the future development trend Jiuzheng Building Materials Network understands that due to women's decision-making power in domestic consumption, female customers can basically get the most success, so the major floor businesses are increasingly value the female market. In the current Chongqing market, floor businesses have begun to increase their appeal to female consumers. Some home stores have recruited several female designers to communicate with same-sex people and help designers better understand user needs.

In the future, Chongqing's home furnishing market may be able to see more specialized home products and activities such as flooring for women consumers. This will undoubtedly greatly contribute to the overall household consumption.