Hardware Tools Industry Enters the Age of Brand Competition

As a basic and important production material, hardware tools play a pivotal role in the trade of China Science & Technology Hardware City. According to incomplete statistics, the average number of hardware tools sold by Hardware City each year reaches 10 million pieces, which does not include the number of direct shipments from certain factory outlet stores. As a result, many people saw the market demand space behind the hardware tool industry, have to devote themselves to, rent stores, into the goods, ready to do something.

When the business operators in these new franchise markets were full of confidence, they had to face the “same field competition” with the old business households. After a period of time, the disadvantages such as short qualifications and unsteady customer sources were gradually revealed. In 2002, Hu Sentao, the owner of the hardware wholesaler of the worker who joined Hardware City, encountered such a dilemma. He said that at the time, due to the relatively unfamiliar situation in the field of hardware tools, the brand name of the operating product was relatively scattered and its popularity was not high, making the business in the store business a little bit deserted. Huang Guanjun, the person in charge of Junlei Hardware Tools Co., Ltd., who has more than ten years of rich experience in operating the hardware business, had similar products with his counterparts in the early days of the Hardware City startup. He did not have any advantage in the market and could only rely on low-price competition. Livelihood.

In fact, most hardware vendors who have just come to hardware city development have encountered similar experiences. When faced with enormous pressure from the industry, they did not choose to withdraw and give up. Instead, they calmed down and considered the transformation. Road. But why are some businesses still not sticking to the industry? There may be many reasons for this, but the main thing is that there is no choice of business management.

Nowadays, with the continuous development of economy and the continuous improvement of living standards, the material products are becoming more and more abundant, and the competition in the operation has shifted from the competition of product production and service to the competition between brands in the higher stage. Small profits but quick turnover, price warfare and other means are no longer the mainstream marketing methods in the current market. Frequent use will only make businesses fall deeper and deeper in the quagmire of vicious competition.

At present, there are already hundreds of shops selling hardware tools in the hardware city market. If the merchants rely on a piece of hard work, relying on a single purchase and delivery, neither has its own operating characteristics, nor does it have Market competitiveness cannot win a place in the market. If we want to continue healthy development and take a virtuous cycle, it is not a long-term plan to rely on low-cost product competition. Only by firmly establishing brand awareness, we can use the brand advantage to expand the market, occupy the market, and lead the market to win the market.

Runxin Tools Machinery Wholesale Center is the leader in brand hardware tools in Hardware City. It is understood that from 1993 till now, in 20 years, Yongkang has obtained more than 100 brands of Yongkang's distributors and distributors, and has more than 5,000 products. In fact, there are many hardware and hardware companies that have been dedicated to brand management for many years. Every day, Wang Feifu, the person in charge of the start-up of mechanical and electrical materials, believes that only good brands have a good market. In order to obtain the agency rights for international brands of pneumatic tools, he has spent a lot of effort on rigorously rectifying and managing the company. At present, the company has obtained the right to act as a pneumatic tool such as Atlas Copco Fuel Injection Screw Air Compressor, Germany Sata Spray Gun Series, Italy Luowei Screwdriver Air Compressor Series.

The business households not only invited famous brand hardware products from home and abroad to the Hardware City, but also actively developed their own brand products. As early as ten years ago, the Hardware City Group began to support and encourage business operators to actively create their own brands and strive to develop their own products. The majority of business households have devoted themselves to the creation of new brands and research and development of new products, setting off a wave of innovation. After persistent efforts, the hardware tool industry has emerged many new brands and products with good reputation, hard quality and good sales. For example, hardware tools brands such as “Junlei”, “Coworkers” and “Sanyu” have already had more mature regional brand effects. Hardware City hardware tools This large ship is being driven by dual-core inside and outside, and gradually embarked on the brand development of the revitalization.

Most hardware tool vendors have mentioned that brand management, the current era is an era of brand competition. It is precisely because they understand this point that they can be deeply aware of the urgency and importance of brand management for their own development and growth. Only by enhancing the awareness of innovation, creating their own brands, increasing the added value of products, and improving the level of management can we gain a firm foothold in the market and be in an invincible position.