Whether smart kitchen electric energy breaks through the hot outer circle

As we all know, kitchen electricity is the home appliance industry, "only a high profit margin," the industry concentration increased year by year. Compared to the television industry that started an intelligent heat wave early, the intelligentization of kitchen appliances for “the emperor’s daughter does not marry” is coming later. At the same time, frequent articles on the Internet have attacked kitchen appliances dubbed smart brands as “not connected to the ground”, resulting in the embarrassing situation that ordinary consumers cannot afford and cannot impress the wallet of “local tyrants”.

Does smart kitchen energy break through the hot circle of outside cold? Experts say

According to Zhong Yikang's data, the penetration rate of smart appliances in TV, air conditioner, washing machine, and refrigerator retail sales in 2015 was 82.1%, 7.8%, 4.1%, and 1.2%, respectively, and the overall penetration of smart appliances in the field of smart kitchen products. The rate is less than 0.5%. Wang Weiqiang, research manager of China Kitchen Health Electric Co., Ltd., said that at present, the domestic smart kitchen appliance market is still in its infancy, and several giants have only released concept products and have not yet formed scale sales.

2015: Smart tastes

Under the wave of smart manufacturing, last year's kitchen and electric industry ushered in the favorable policies of the “de-stocking” and urbanization of the property market. Industry giants have already started to move. Fang Tai and Galanz Vantage, as established companies in the industry, have taken the lead in starting the “intelligent” layout. Haier, Midea and other home appliances companies also want to intelligently share the fat of kitchen appliances.

This year's AWE2016, many brands launched the concept of “smart kitchen” accordingly. Intelligent rice cookers, smart wok, intelligent range hoods and other products are really eye-catching. Compared with traditional products, intelligent products do have many advantages. Whether it is a more aesthetically pleasing design or a more humanized experience, smart products are refreshing for both the market and consumers. Especially for 80, 90, smart products have an unparalleled strong appeal.

Although the kitchen appliance products have opened up an intelligent prelude, it does not mean that the entire kitchen and electric appliance industry has completed the intelligent transformation, and the smart functions of some of the products are also a bit "terrible." Take hood products, the hood with APP remote control function has been listed in Jingdong, Tmall Mall, but the function of the existing smart hood is limited to the hood control functions transferred to the APP, this For most users, it doesn't really make much sense.

Not long ago, foreign media defined smart kitchens in this way. The real smart kitchen is a highly integrated technical control center that integrates and intelligentizes, helping consumers to better utilize kitchen resources. For example, the storage room induction cooling system can show the food preservation time; the automatic garbage collection system can achieve the sorting of kitchen waste; the smart operation table can identify the food ingredients and ingredients, and automatically generate the recipe; the coffee machine can judge the coffee cooking according to the time the user wakes up. duration.

In contrast to the smart kitchens in the minds of consumers, many home appliance manufacturers seem to have not clarified what the true purpose of smart housekeeping is while they are chasing product intelligence.

2016: The "Internet +" Kitchen Appliance Ecosystem is maturing

In the Internet era, the term "ecosphere" is definitely one of the favorites of big brothers. The concept of kitchen electric eco-spheres has also been frying for some time. This year, with the integration of home appliance companies and Internet companies, they have accelerated their penetration into smart kitchens, and the intelligent kitchen and electric ecosystem has really caught the attention.

The so-called ecological circle is an open-type industrial ecosystem based on the integration, opening, and sharing of all kinds of essential resources based on the Internet, improving the efficiency of allocation, and establishing complementary advantages and win-win cooperation. Last year, a well-known electric appliance brand in the kitchen appliance industry explored a multi-year line of erotic sales and set out to create a cooking experience eco-sphere. With this O2O approach, offline gourmet cooking, entertainment, and party catering were realized. A series of functions such as cultural tasting and scene experiential culture runs through them.

This year, the ecosystem based on software and big data has become a hot spot in the kitchen electric industry. Alibaba cloud cloud data platform Yun OS has found this opportunity to actively cooperate with the kitchen and electric industry, and the industry giants have begun to follow the “cloud management” approach to “eco-chain”. Haier launched a Yun kitchen range hood equipped with Yun OS to use electronic screens to build a window for kitchen products to connect to the Internet. It can not only interact with multiple screens, but also social entertainment, and even purchase ingredients through the e-commerce platform, real-time perception Smart adjustment of kitchen comfort.

Not long ago, Boss introduced a large number of hoods loaded with ROKI systems. ROKI is an intelligent cooking system. Users only need to follow the prompts to do so, and the system will automatically adjust the cooking power and cooking time. TCL released the smart kitchen for the first time. It not only realized the effective connection of TCL's smart single products such as water purifiers, hoods, and door intercoms, but also included value-added services such as appliance repair, fresh delivery, home delivery, etc. . The entire package has five functions: voice control, scene linkage, security and entertainment, dietary guidance and life services.

Experts: still owed

On the one hand, it is the company’s flag shouting, while the other side is the consumer who does not buy it. Will smart kitchen appliances really enter the outbreak this year?

Ao Wei analyst war flag pointed out that because the characteristics of kitchen appliances are not particularly suitable for intelligent, although the concept of smart kitchen is hotter, but from the demand point of view, the demand for intelligent kitchen appliances is less than mobile phones and television . At present, the more common "smart" is to connect the kitchen to the Internet or add a screen. However, this method is not effective at this stage and does not completely catch the user's pain points. "The concept of intelligence is very hot, and all companies rely on it. However, if smart kitchen appliances really break out, they will still be ignited."