The Jingdong·Shenzhen Home Furnishing Hall, jointly established by Shenzhen Economic and Information Committee, Shenzhen Newspaper Group and Jingdong Mall, was officially launched on November 30th. The three parties said that they will explore the organic combination of “strategic emerging industries + traditional superior industries†through strong alliances, and promote the transformation and upgrading of Shenzhen's home furnishing industry.
Zhang Liren, secretary of the Party Committee of the Shenzhen Economic and Information Committee, said at the inauguration ceremony that the home industry is one of the six traditional industries in Shenzhen. At present, the output of the Shenzhen home furnishing industry accounts for 15% of the country, the external sales account for 25% of the country, the home furnishing industry accounts for 85% of the domestic market share, and the national home furnishing R&D, production and procurement distribution centers are located in Shenzhen. According to industry sources, since the second half of last year, problems such as overcapacity, market downturn, and channel occlusion have affected the sustainable development of the industry, which has made home furnishing enterprises feel the market development of new products, the transformation of enterprises themselves, and the future development direction of the industry. Worried.
Fang Shiyu, general manager of Shenzhen Newspaper Group E-Commerce Co., Ltd. said that the national home market has a trillion scale, while e-commerce sales are less than 10%, and there is still much room for growth. He said that Jingdong·Shenzhen Home Furnishings will launch three categories of products, including smart home, creative home and lifestyle aesthetics. Through the development of O2O, online and offline, building a local pavilion, rapidly increasing sales and upgrading furniture brands. Reputation. Within half a year, the home will support 50 representative companies to achieve rapid sales growth. He also said that it will combine the characteristics of Shenzhen “City of the Guest†to establish a customer incubator base, and through the equity financing, the Shenzhen Home Museum will be built into a platform with certain influence.
Zhang Liren, secretary of the Party Committee of the Shenzhen Economic and Information Committee, said at the inauguration ceremony that the home industry is one of the six traditional industries in Shenzhen. At present, the output of the Shenzhen home furnishing industry accounts for 15% of the country, the external sales account for 25% of the country, the home furnishing industry accounts for 85% of the domestic market share, and the national home furnishing R&D, production and procurement distribution centers are located in Shenzhen. According to industry sources, since the second half of last year, problems such as overcapacity, market downturn, and channel occlusion have affected the sustainable development of the industry, which has made home furnishing enterprises feel the market development of new products, the transformation of enterprises themselves, and the future development direction of the industry. Worried.
Fang Shiyu, general manager of Shenzhen Newspaper Group E-Commerce Co., Ltd. said that the national home market has a trillion scale, while e-commerce sales are less than 10%, and there is still much room for growth. He said that Jingdong·Shenzhen Home Furnishings will launch three categories of products, including smart home, creative home and lifestyle aesthetics. Through the development of O2O, online and offline, building a local pavilion, rapidly increasing sales and upgrading furniture brands. Reputation. Within half a year, the home will support 50 representative companies to achieve rapid sales growth. He also said that it will combine the characteristics of Shenzhen “City of the Guest†to establish a customer incubator base, and through the equity financing, the Shenzhen Home Museum will be built into a platform with certain influence.
Peng Liang, director of the China Merchants Department of Jingdong Group, said that he will explore the realization path of the five-in-one e-commerce promotion development of “Government + Media + Enterprise + Jingdong + Innovation Mode†through Jingdong·Shenzhen Home Furnishing, and promote the transformation and upgrading of local traditional advantageous industries.
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