Future video conference development features

Video conference refers to two or more individuals or groups in different places, through the transmission lines and multimedia equipment, mutual transmission of sound, video and document data, and real-time and interactive communication to achieve the purpose of meeting the system equipment. The use of videoconferencing is a bit like a telephone. Besides being able to see and communicate with people you are talking to, you can also see their faces and movements and make people in different places communicate in the same room.

When videoconferencing entered the early days of China, the government was the largest and most important user of the videoconferencing market. In recent years, more industry users have begun to realize the importance of videoconferencing, the number of video equipment users has been increasing, and the distribution of user industries has become more and more widespread. From the initial government and telecommunications departments, to the public security, procuratorates, and courts. , banking, securities, insurance, education, taxation and other industries. In the future, what are the characteristics of video conference development? Let us boldly predict.

Mobile video conferencing is expected to become a mainstream application form In 2014, thanks to the popularization of smart phone applications and the vigorous promotion of 4G networks, mobile video conferencing has rapidly emerged, and companies in the industry have launched corresponding solutions. By 2015, this boom will continue and will expand further with the increase in the scale of smart phone applications, and it is expected to become the mainstream application form.

According to the eMarketer survey results, the number of smart phone users in 2013 was 1.311 billion. It is estimated that the number of users in 2014 will reach 1.639 billion, an increase of 25.0% over the previous year. In 2015, it will reach 1,914.6 million people, accounting for more than a quarter of the world’s population for the first time. The huge user group will not only become an important driving force for the mature application of the mobile Internet, but will also effectively increase the market awareness of mobile Internet applications. For mobile video conferences that rely on the mobile Internet and rely on smart phones as the main terminal, it is undoubtedly The two-way upgrade of hardware support and soft requirements has been matured from its own reserves.

Compared with traditional videoconferencing, the biggest feature of mobile videoconferencing is to break the threshold of video conferencing applications and enable cross-regional communication to achieve real-time anywhere and anytime. This is exactly where it is highly respected. Global economic integration continues to advance, and people’s work mobility is becoming stronger. To ensure the timeliness of information, the need for cross-regional communication has also become stronger, especially in remote areas without Internet access, such as With the demand for remote education and telemedicine applications in remote areas, the value of mobile video conferencing is even more powerful. Whether it is education informatization or medical informatization, under the strong support of relevant national policies, it will continue to heat up in 2015, which undoubtedly provides sufficient room for growth for mobile video conferencing. As far as industry applications are concerned, the popularity of mobile video conferencing is no longer empty talk.

There is technical support, market demand, and many manufacturers are committed to investing. (In addition to traditional videoconferencing companies, IT giants such as Google, Apple, Blackberry, and ZTE have also joined the war situation.) In 2014, the mobile videoconferencing market has formed. The complete supply and demand system, the outbreak of market application in 2015 has become the inevitable development of the industry.

Based on the popularity of mobile video conferencing applications, the limited personal home application market is expected to achieve a phased breakthrough in 2015. Traditional video conferencing is abandoned by individual home users because of the high cost and limited application space. Mobile video conferencing has not only completely solved the location restrictions, but also because the popularization of the thousand yuan smart phone and the declining of 4G tariff have drastically lowered the cost of use, which is expected to break the deadlock of the video conferencing family application. This market will become the exclusive market for mobile video conferencing, and it will be an emerging driving force for its scale growth.

Although the concept of mobile video conferencing has existed for a long time, it has always existed as a “spare tire” and is a supplement to the intrinsic video conferencing room or fixed equipment. However, with the mature application of 4G networks and the continued warming of smart phone applications, in 2015, It will become the first year of its “transformation” and achieve a breakthrough in scale.

Customized or Trend in the Popularization of Cloud Videoconferencing In 2014, a diversified cloud videoconferencing solution emerged that clearly conveyed a message to people – cloud videoconferencing has already begun its practical phase. Compared with traditional video conferencing systems, cloud video conferencing simplifies the construction and operation process while allowing video conferencing to have obvious personal characteristics. This is the result of combined application of market demand, industry change demand, and corporate sustainable development demand.

In fact, as the videoconferencing industry began to transform itself into services, the provision of customized solutions has become a killer for manufacturers. Moreover, the continuous deepening of video conferencing applications has also increased the demand for professionalization of industry users. Cloud video conference, without special network, supports virtualization support, and can achieve remote communication through any device or any network. While improving the efficiency of video conference use, it is more convenient for users to integrate video conferences into existing solutions. It can be said that during the promotion of cloud videoconferencing, customized solutions have become the basic appeal, rather than a simple selling point for corporate marketing. This is an inevitable change in the industry.

The cloud video conference is centered on cloud computing. Service providers build cloud computing centers. Enterprises purchase cloud services to implement multi-party video communication. This means that, at the core technical level, the cloud videoconferencing products on the market are roughly the same. If companies want to achieve differentiated development and satisfy customer needs to the utmost and reflect their own professional attributes, they must be based on The targeted innovation in architecture is the implementation of so-called customized solutions. This is the inevitable difference in the development of enterprises.

With the advent of the mobile internet era, videoconferencing terminals are quickly diversified, including smart phones (Android and Apple), tablet PCs, notebook computers, and large-screen display devices. At the same time, the continuous expansion of the application scope makes video conferencing applications. The scope is also more and more broad, including teleconferencing, distance education, telemedicine, remote recruitment, remote trials, etc., and the different focuses of users in different industries, thus providing greater room for innovation in videoconferencing solutions. This is the inevitable result of the diversification of the application market.

From the beginning of the concept in 2010 to the application in 2014, after nearly four years of development, cloud videoconferencing has provided sufficient concepts and technology reserves. With 2015 as the node, cloud videoconferencing is likely to usher in applications. At the peak, in order to gain more initiative in the market competition, enterprises are bound to "customize" to the end, in order to achieve both the improvement of service capabilities and innovation capabilities. It is predicted that with the popularity of cloud video conferencing as an opportunity, in the 2015 video conferencing market, customization will become an irreversible industry trend.

Increased market inclusiveness and large-scale reshuffle of the industry The rise of the mobile Internet and the heat of cloud computing applications have made the videoconferencing market more and more inclusive. Apart from traditional videoconferencing vendors, they also include security companies that are actively rushing to the beach. IT companies and operators. With the rapid expansion of the market for videoconferencing, the rush of many manufacturers has also made the market competition more fierce. The large-scale reshuffle of the industry has become a recognized trend in the industry. For the enterprises in which they are located, if they want to gain a foothold, they must find their own market position and fully explore their own bright spots. This will make the videoconferencing vendors' market positioning clearer.

With the "near-water tower" of mobile Internet and cloud computing technology, in the video conferencing market in 2014, IT companies have even overshadowed traditional enterprises in the videoconferencing market, becoming an absolute leader in the trend of the industry, using mobile internet and cloud computing technology as The core solutions continue to emerge, not only Google, Microsoft, Huawei and other "old" companies, but also BlackBerry, Apple and other new forces. For them, getting involved in this area is an inevitable result of IT in video conferencing. With strong R&D strength and brand influence, they tend to start from the overall situation and provide a unified video conferencing service platform. Change the momentum.

Unlike IT companies, traditional enterprises are more willing to start with the details by virtue of their own specialization. In the current videoconferencing market, cloud computing and mobile Internet have become the main driving forces of industry innovation. For IT giants, these two technologies are “the old line” and the dominant position is self-evident. Therefore, if traditional enterprises also use this as an entry point, it is undoubtedly hard and hard, and it is not a wise choice. In this case, through the improvement of details, improving the user experience and ensuring the maximization of the use efficiency became the best choice.

After the downturn of 2013, the videoconferencing market has begun to pick up in 2014. Take the Chinese market as an example. According to the “2014-2018 Forecast and Analysis of China Video Conferencing Market” published by IDC, the market growth rate of China's videoconferencing in 2014 is expected to reach 4.4%. Driven by interests, the input of IT companies to the videoconferencing market will only increase and will not decrease. Therefore, it can be foreseen that the 2015 videoconferencing market will become more competitive.

Due to the late start, domestic enterprises have been in a weak position for a long period of time in competition with foreign manufacturers. The most typical sign is that the high-end application market has always been dominated by foreign brands. Although this market pattern has obviously changed in 2014, it still mainly concentrates on the domestic market. On a global scale, the brand influence of local companies is still insufficient. Today, there are many brands of powerful IT giants landing beach, local companies. If you want to continue to grow bigger and stronger, it is imperative to increase brand influence. In 2015, the videoconferencing market, in addition to focusing on professional innovation, the active promotion of brand influence will become a common choice for domestic companies.

The large-screen display will bring about a brand-new market development pattern. The continuous improvement of the level of social information makes video conferencing has become a veritable information-based communication platform. Its application is no longer confined to teleconferencing communication, but begins to infiltrate social information. All aspects of transmission cover a wide range of applications such as distance education, distance training, remote recruitment, and integrated command and dispatch. It can be said that there are video communication sessions in areas where there is a need for remote information communication. The integration of applications has increased the demand for large-scale display of video conference display terminals. In 2014, large-screen display products have become a trend in video conferencing applications.

In 2015's videoconferencing market, the demand of industry users for large-sized display terminals will be even stronger. This is the result of the development of the industry itself and the combined effect of large-scale commercial display.

From the perspective of the development of the industry itself, since the day of its birth, video conferencing applications have emphasized cross-regional “face to face” communication. For a long time, the innovation of the industry’s enterprises has also used this as a force point, from standard definition to high definition, and then to Full HD and Telepresence are all improving the "realism". Of course, to achieve the best results, only the back-end signal transmission efforts are not enough, and the cooperation of the front-end display is also needed. Nowadays, in the face of commercialization, With the emergence of 4K trends in the display field, video conferencing will naturally not be ignored. In 2014, LG’s 98-inch single-screen large-screen 4K monitor and Philips’ 110-inch 4K monitor are on the market. In other words, video conferencing display terminals want to pursue 4K-class display. So big size has become inevitable.

From the perspective of the market expansion of commercial display companies, due to the high cost, in 2014, the market for single-screen large-sized devices was still limited, while the application of video conferencing applications, especially in high-end conference rooms and medical industry applications, was very limited. Strict requirements, and correspondingly, are more tolerant of prices. Therefore, commercial display companies are regarded as a key target for expansion. After a preliminary test of water in 2014, in 2015, companies in the industry will inevitably increase the marketing of large-size products. The efforts of these companies will effectively promote the application of large-size products in the field of video conferencing.

As video conferencing applications continue to be refined and the needs of industry users are increasingly diversified, the size of video conferencing display terminals is not confined to large-size 4K displays. It also includes users' application requirements and investment budgets. The LCD splicing screen, DLP splicing screen, and the rapidly emerging small pitch LED products in 2014. In 2015's videoconferencing market, video conferencing companies and large-screen display companies may become a new model of market development.

Open collaboration will become the core element of enterprise's technological innovation. The widening of the application scope makes the video communication system no longer an independent and closed application. It can be organically integrated with other various communication platforms to form an easy-to-use and cooperative collaboration communication system. It is already a general trend. In order to gain more initiative in the fierce market competition, video communication companies are also actively diversifying.

One of the most typical signs is that video communications has started to enter the video surveillance market. This industry phenomenon has already begun a few years ago. The diversified development of enterprises in the industry has made the field of videoconferencing and video surveillance no longer clear. It is also an opportunity for integrated command and dispatch applications. The convergence of videoconferencing applications and video surveillance applications has become more efficient. Nowadays, in the field of video communications, companies adopting video conferencing and video surveillance “grasping both hands” has become a representative market expansion model for “walking on multiple legs”. For enterprises, the "multiple legs" model not only opens up innovative thinking, but also greatly enhances the ability of enterprises to adapt to the turbulent market environment.

Under the guidance of the application of the concept of "Wang", the application of video communication has become more and more detailed. This rapidly expands the market size of the application, and it also imposes higher requirements on the service capabilities of video communication companies. In order to satisfy customer's application requirements to the greatest extent, in order to obtain more market development opportunities, video communication companies began to emphasize customized services, the most prominent symbol is the diversification of solutions. Compared with the traditional strong application market, video communication companies are increasingly keen to explore the emerging application market, "first come, first served", in addition to popular applications, defining the application of the market is also "multi-legged walk "There is a distinctive symbol of walking.

This point was clearly reflected in the video communication market in 2014. For example, Kodak's cloud-based video conferencing model targeted the group of users who are brave enough to “early adopt”; Yilian’s main solution is the economical Full HD video conferencing solution. Cost-effective small and medium-sized enterprise users; Hua Ping is targeting audio and video technology as the core of online applications, and actively launched online education, online piano, online medical and so on. The division of distinctive individual characteristics by the enterprise in the application market has virtually made rational planning for the entire industry application, which is conducive to the sustained and healthy development of the entire video communication industry.

Of course, everything has advantages and disadvantages. Although the integrated development of video communications has broadened the market application, improved the anti-strike capabilities of enterprises, and made the industry more rational, but due to the different needs of video communications integration capabilities in different industries, once again the inherent challenges in the field of video communications. ——Open and collaborative, pushed to the forefront, and upgraded again on the basis of the original. For example, to have a layered and open capability, according to different user needs, both simple integration and specific integration can be satisfied, and flexible Balance between sex and complexity. It can be foreseen that in 2015, with the normalization of “walking” in the industry, open collaboration will become a core element of corporate technological innovation.