“We don’t do Da Vinci†– this is the solemn declaration of 47 imported furniture brands sold in Beijing in early September; “We are not Da Vinci†– this is the mid-September Jianan furniture is suspected of using the wood Self-defense in solid wood; "I am Dafendi, not Da Vinci" - this is the propaganda gimmick of Hong Kong furniture brand Dafendi at the just-concluded Dongguan furniture exhibition... "Da Vinci" So it is so hot because it is associated with "falsification." Defining the boundaries with it means real material, which means no false propaganda. It has been two months since CCTV exposed Da Vinci’s fraud on July 10. People’s attention to Da Vinci has gradually decreased with the frequent emergence of new events, but Da Vinci’s fake image is deep. The earth is embedded in people's memories, and you can't stop. What is "sin" committed by Leonardo da Vinci? There are three "official crimes" promulgated by the industry and commerce department: one is that some products are unqualified; the other is that product labeling is not standardized; the third is that advertising is not standardized. In the "official crimes" that speak with facts and evidence, Da Vinci does not seem to be so sinful, and some crimes are not painful, such as "the product label is not standardized", but the furniture material is more general Marked as "wood", "skin", etc., the origin of American brand furniture products is marked as "American brand, global procurement", in fact, this practice in the furniture industry is more than a Leonardo da Vinci? For example, "Advertising is not standardized", but Da Vinci uses advertising terms such as "international top brands" and "highest-end furniture" on its website, which does not comply with the relevant laws of the country. This language is in other languages. Furniture brands often have more than that, and the "highest quality" and "only respect" are all on the list. Da Vinci’s real crimes are in the private sector, and he is called “civil sin†here. Known as the exclusive import of furniture, the price is marked as amazing, claiming to be the symbol of the most high-end, most luxurious quality of life. For most people, Da Vinci can only look up and is not related to his level of consumption, but the brand symbols of noble, elegant and sincere that are painstakingly packaged are people's common pursuit. One day, CCTV used a live lens to tell everyone that Da Vinci’s so-called “pure import†is nothing but “export to domestic salesâ€. Italian origin is only made in Dongguan, China, precious wood is cheap resin, what kind of feeling people will feel. What? "Fake" itself is disgusting, and the noble thing in the impression of "falsification" completely breaks the bottom line of people's trust. "There is a scale between heaven and earth, and the scales are ordinary people." Don't say that Da Vinci's consumers have no chance with most ordinary people, and the eyes of ordinary people are always bright. The sly merchants always fake a lot of illusions to confuse the official investigations. Sometimes they even escape the legal sanctions, but they escape the "official crimes", but they can't escape the trial of "civil sins." Once the people have a conclusion, It will drown it with sputum. Just like Da Vinci, when people mention it a few years later, perhaps it can be remembered that it has only one of its greatest merits – it has never been a synonym for “falsificationâ€.
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