Under the big policy of 10 million sets of this year and 36 million sets of affordable housing in the next three years, in 2011, Chengdu has started construction of 57,000 sets of affordable housing, including 19,000 sets of low-rent housing and 12,000 sets of affordable housing. 11,000 sets of price-limited commercial housing and 15,000 sets of public rental housing. Unlike commercial housing, as a specific project for the government to provide housing security for the middle and low income groups, the housing is more targeted at the rigid demand in the market and the first home buyers. This is the main group of household consumption. With a purchase of 10,000 yuan for each household product, it will generate a market of 360 billion yuan. This is still a conservative figure, and many households living in affordable housing may spend between 20,000 and 30,000 yuan on household expenses. At the "China's Home Furnishing Industry Cross-Border Cooperation Forum" held recently, many large-scale home furnishing companies believe that the affordable housing project is of great significance to the industry and may become the "first stop" for the strong release of building materials demand.
In the recent promotion activities, many brands and home improvement companies have made special preferential publicity on the housing market, indicating that more and more people have participated in the construction of affordable housing. In the golden age of affordable housing, where is the home industry going?
A new round of brand wars, the survival of the fittest, the purchase of affordable housing, young people, especially the post-80s working class, for the post-80s working class with strong brand awareness, the brand's loudness determines the brand's popularity in the affordable housing market. There are many brands in the domestic home furnishing industry, but there is a lack of big names that are loud, how to shape the brand, and a share in the social housing market will trigger a new round of brand war in the furniture industry, and those weak companies will compete in this competition. Faced with elimination.
The affordable housing market accelerates market segmentation and protects the house's bright swords, which will inevitably trigger the rigid demand of the real estate industry, that is, the speculation phenomenon of the real estate market, which also makes the property watchers greatly, and this part of the people buy their own homes, which must be renovated. A good and bad decoration will inevitably bring a certain market. Considering the particularity of the consumer groups, they may not be as purchasing power as the middle and high-level consumers, but they also emphasize the quality of life. Therefore, for the merchants, the market segmentation and the production of products with good prices are very necessary. Yin Jianjian, the chairman of Shuanghu Furniture, said: It should be said that the large-scale construction and occupancy of the affordable housing will inevitably lead to a buying boom of furniture. People always like the feeling of a new look - living in a new house, as long as conditions permit, they are willing Buy new furniture and create a new atmosphere. For this upcoming furniture purchase boom, we will also develop corresponding production and sales plans, use more affordable, cost-effective products to impress consumers and bring them a better home living environment.
Open the network marketing channel, the first step to the corporate brand to do the sound, how to expand the brand effect, how to break through in the situation of advertising in the sky, and the company has always been striving for success. Expanding marketing channels has become especially important. As e-commerce is becoming more and more developed, the impact of the Internet on the post-80s consumer groups cannot be underestimated. Whether the home industry is entering the e-commerce era is not known, and online shopping and group purchases are gradually taking light. In the era of spread, the way of household consumption is also quietly changing. In the context of the opening of the home online mall, the company also looks forward to the future and has entered the online home shopping mall. Furthermore, using the network as a marketing channel can also reduce the sales cost of enterprises in the case of rising costs of various raw materials such as materials, how can enterprises not be moved!
In general, the state has greatly promoted the construction of affordable housing, which is long-term optimistic for the home furnishing industry. The home furnishing industry will examine itself in the new round of competition, and continue to develop and survive the fittest. This is a development for enterprises.
In the recent promotion activities, many brands and home improvement companies have made special preferential publicity on the housing market, indicating that more and more people have participated in the construction of affordable housing. In the golden age of affordable housing, where is the home industry going?
A new round of brand wars, the survival of the fittest, the purchase of affordable housing, young people, especially the post-80s working class, for the post-80s working class with strong brand awareness, the brand's loudness determines the brand's popularity in the affordable housing market. There are many brands in the domestic home furnishing industry, but there is a lack of big names that are loud, how to shape the brand, and a share in the social housing market will trigger a new round of brand war in the furniture industry, and those weak companies will compete in this competition. Faced with elimination.
The affordable housing market accelerates market segmentation and protects the house's bright swords, which will inevitably trigger the rigid demand of the real estate industry, that is, the speculation phenomenon of the real estate market, which also makes the property watchers greatly, and this part of the people buy their own homes, which must be renovated. A good and bad decoration will inevitably bring a certain market. Considering the particularity of the consumer groups, they may not be as purchasing power as the middle and high-level consumers, but they also emphasize the quality of life. Therefore, for the merchants, the market segmentation and the production of products with good prices are very necessary. Yin Jianjian, the chairman of Shuanghu Furniture, said: It should be said that the large-scale construction and occupancy of the affordable housing will inevitably lead to a buying boom of furniture. People always like the feeling of a new look - living in a new house, as long as conditions permit, they are willing Buy new furniture and create a new atmosphere. For this upcoming furniture purchase boom, we will also develop corresponding production and sales plans, use more affordable, cost-effective products to impress consumers and bring them a better home living environment.
Open the network marketing channel, the first step to the corporate brand to do the sound, how to expand the brand effect, how to break through in the situation of advertising in the sky, and the company has always been striving for success. Expanding marketing channels has become especially important. As e-commerce is becoming more and more developed, the impact of the Internet on the post-80s consumer groups cannot be underestimated. Whether the home industry is entering the e-commerce era is not known, and online shopping and group purchases are gradually taking light. In the era of spread, the way of household consumption is also quietly changing. In the context of the opening of the home online mall, the company also looks forward to the future and has entered the online home shopping mall. Furthermore, using the network as a marketing channel can also reduce the sales cost of enterprises in the case of rising costs of various raw materials such as materials, how can enterprises not be moved!
In general, the state has greatly promoted the construction of affordable housing, which is long-term optimistic for the home furnishing industry. The home furnishing industry will examine itself in the new round of competition, and continue to develop and survive the fittest. This is a development for enterprises.
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