Attendance must pay attention to the tripartite win-win situation

Research on face recognition technology began in the late 1960s. Since the late 1990s, some commercial face recognition systems have gradually entered the market. However, these technologies and systems have a certain distance from practical application, and their performance and accuracy need to be improved. After the terrorist attacks in the United States, this technique caused widespread concern. As the most easily used concealment recognition technology, face recognition has become one of the most important means of international anti-terrorism and security prevention. With the 70s of the last century, attendance machines began to develop. So, what is the development status of the attendance machine in the access control market today?

Analysis of the development process of the attendance machine The first generation was a card attendance machine. In the 70s, it gradually replaced the manual record of attendance. He regularly punched holes on a metal-made card, and then used a photosensitive element and light projection to distinguish people. No., 8086 processor or 80286 processor. However, the metal sheet is easily deformed, causing an error in recognition. Coupled with the limitation of resolution, this type of attendance machine is not popularized in coal mines with thousands of people.

The second generation is a bar code attendance machine that uses optical principles for projection in the light column of a miner's lamp. The attendance machine gives out a bar code image, and the worker can check attendance with a miner's lamp before he goes down to a special attendance probe. This method is convenient and quick. China's earliest use of this kind of attendance machine is to use it. But the miner's lamp is, after all, a device that often works in harsh environments, so maintenance is frequent and projection distortion is a problem that binds everyone.

The third generation is a magnetic card attendance machine, now the most common attendance machine, like the coal mine workers go down the well credit card has become a habit for everyone. The fourth generation is a biological identity attendance machine, is the use of human biological characteristics to identify, As long as a person's finger, hand hold, face or on the head, the attendance machine can identify very convenient and can prevent the phenomenon of punching cards, and improve the fifth generation of management system is the camera attendance machine, photo attendance machine, Effectively solve the biometric identification of the environment and the use of the crowd, smart card management and manual management combined, can be effectively adapted to factories, industrial and mining enterprises and other environments.

Attendance machine technology development analysis Natural recognition without contact, face recognition after leaving the face, nearly 100% accurate recognition rate, the face of a unique feature point can not be replaced by others, to prevent the generation of punch, face recognition time and attendance technology is the advantage The functions that the attendance management system desperately needs.

Face recognition attendance, through the face of some unique feature points, through the machine to identify the test, attendance, and technical level has broken the influence of the luminous, can quickly identify the natural state. At present, face recognition attendance products are still in a state of starting development in the market, but the advantages of face recognition attendance technology have not been exceeded by other similar products.

The appearance of face recognition attendance machines not only because face recognition technology is superior to other attendance products, but also because it is the result of market demand for attendance products. The initial application of face recognition technology is not office attendance products. The industry, but some high-end research institutions and banks and other confidentiality requirements more stringent agencies used to identify customs clearance.

Market attendance machine market development strategy analysis The market changes from immature to mature, and the production enterprise as the main body of product creation should play a leading role. However, it is not enough to rely on the production enterprise. It also requires the distributors to give great efforts in product promotion and service. stand by. However, for such an unregulated market, many dealers gradually lose their confidence and are less willing to increase their investment. This is actually wrong. Any structural adjustment of the market means an opportunity. Forward-thinking investors are It will not invest in the market at the best time, but will invest heavily when the market is not favored by everyone.

Although the profit margin of attendance machines is getting lower and lower, the market capacity is constantly expanding. Many people did not understand this product in previous years and the market capacity is very small. However, most people now have full understanding of computer attendance machines. No need to do market development. Now that the profit margins of the market are getting lower and lower, this means that the inflection point of a market is about to be formed and the market will have to make structural adjustments. The market will definitely have more technical content, more market potential and more investment. Products to replace the original product, this is the opportunity to invest. The key is to choose a good brand. We believe that in addition to timing, the following factors should be taken into consideration when dealers invest in: This is also a factor that we must consider when we choose to cooperate with distributors:

1. Choosing the right brand dealer should choose the cooperative brand with the vision of development. The development of a company is always based on the original efforts. The process is like snowballing. If the distributor has to give up because of the product quality problem or lack of competitiveness, it means that the original efforts may be wasted and even bear the burden. Therefore, the vision of brand selection and application development is not only to see the present but also to see the future.

But choosing a brand that suits itself and has great potential for development is not as easy as imagined. Imagine if the market eventually has a lot of brands and these brands do not have their own particular competitive advantages. How to choose? Should be withdrawn as soon as possible, because such a market will eventually have no profit. This market must develop healthily. Only a few brands must have the advantage that other brands cannot compete. Therefore, choosing a good brand is not a matter of losing the pie. Digging, not to easily walk away from the opportunity.

2. Based on the tripartite win-win situation, only based on the win-win situation of manufacturers, distributors and users, the market will be able to get a healthy development. The cooperation between the two parties can last a long time, but the better the manufacturer's market protection, the easier it will be. Distributors have conflicts because the better the market protection, the more demanding the distributors are. As dealers gain market protection, they expect that the higher the price, the better, and the price and quantity are inversely proportional. If both sides only consider their own interests, it is inevitable that the three monks have no water to drink, so they must find out the common ground of both parties. The common point is that the larger the amount, the greater the profit that both parties can obtain. However, if the amount is larger, the investment in the market will be greater. However, the vast majority of manufacturers of attendance machines now have the cost of marketing. Dealers to bear, and in the early stages of cooperation, it is unrealistic for dealers to invest a huge price to do the market.

The smaller the quantity, the higher the cost of marketing, and the higher the selling price, the higher the price, the higher the customer's demand, the more complex the function of the product, the more complex the function of the product, and the higher the cost of marketing and services. The smaller the dealer’s profits are, the less dealers have to do. Therefore, to quickly expand the time attendance market, must have two conditions, first: manufacturers and distributors to jointly assume the responsibility of product promotion, especially the early start of the market, manufacturers should increase product promotion at the end-user level. Second: The correct product positioning. People choose products, often only consider the absolute profits of products, and ignore the cost of energy input. Actually, the core energy of enterprises is very limited. When enterprises develop to a certain degree, they often cannot develop, and not the market capacity is not enough. It is the core energy that has been exhausted. There is not enough energy to do a good job of planning and excavating the market. Therefore, only products with the largest ratio of profits and input energy can be used to achieve volume and profit with limited core energy. maximum. When these two conditions are met, dealers should fully realize that a win-win situation is the basis for cooperation and a guarantee for the long-term development of the market. It should place quantity at the top of the sales target. It should not simply pursue the profit of a single product. The profit itself It is relative, the greater the equivalent, the greater the market influence, the lower the product promotion cost, and the higher the price the competitor has to surpass. The operation of the company will enter a more benign development track.

3. Pay attention to the role of channels The distributor should accurately position itself in the channel. In the process of product promotion, we often encounter dealers who only sell, and letting manufacturers do services, in fact, dealers should understand that when the market becomes bigger and bigger, the dependence of manufacturers on dealer sales is The lower, the foundation for cooperation between the two parties established at the sales level will become weaker. Manufacturers and distributors will be able to stably cooperate on a long-term basis or on a service basis. Because manufacturers must be big and strong, they must inevitably develop towards industrialization. Only focus on product development and brand promotion, while the terminal-oriented services will consume the manufacturer's core energy, so that manufacturers do not have enough energy to do their most valuable thing.

However, dealers have geography and personal advantages in service. Why should they be short-picked? Manufacturers doing terminal-oriented services may depend on two reasons: First, manufacturers end up trying to bypass distributors to make end markets. Second, products are unstable or too complicated to use. Such manufacturers are destined to be uncompetitive, regardless of the reasons for distribution. Business is unfavorable. Of course, manufacturers do not want to do services, but manufacturers should provide dealers with training, technical support and logistics services.