At present, as long as you walk in the streets, you will find that the "baby" pattern has been plastered on the streets. In addition, on the rabbit hardware toys, hardware gifts, hardware daily tools also began to sell in various stores.
Wang Bo, the owner of the hardware jewelry tool in Hangzhou, told the author: Recently, there are related stuffed toys such as "Rabbit Rabbit," "Bunny Bargo," "White Rabbit," and even earrings, even small alarm clocks and small toys. Calendars are very popular, and before the arrival of New Year's Day, this kind of hardware products will also be wholesale.
The phenomenon of selling rabbit hardware products to a large number of hardware and electromechanical companies is an inspiration, "Zodiac" has always been a business profitable point for companies to consider, New Year is approaching, it will soon usher in 2011, if you do not have a general rabbit marketing strategy It's too failed.
Strategy One: The sales of rabbit-related hardware products in accordance with the Chinese zodiac is a natural marketing path.
In the display cabinet of Haikou Laofengxiang Pearl Store, rabbit-shaped pendants, necklaces and other products have been introduced. Chow Tai Fook counter sales staff revealed that near the year of the rabbit, many people recently come to buy gold rabbit jewelry, selling about 10 gold jewelry every day.
The author also found on an e-commerce website that there are many related rabbit-themed hardware toys and hardware tools such as rabbit hot water bags, rabbit props, and so on.
The author believes that all hardware companies with relevant marketing experience should have already sold rabbit hardware products.
Strategy II: The Year of the Rabbit baby consumer group The child will always be the golden attraction in the marketing object, but related hardware products for children have also been in a state of vacancy, such as children's electronic toys, children's hardware furniture, children's hardware Tools and so on.
More common is that many hardware companies will use “rabbit year baby feedback kindnessâ€, “greeting newborn baby year baby†and other related promotional activities to attract those parents who had a baby in the year of the rabbit or born in rabbit year. Consumer groups.
Of course, this is also a good choice, not only gimmick, but also can effectively attract this part of the fixed consumer groups.
However, it is also mundane, so I suggest that major hardware and electromechanical companies still have to consider from the long-term direction, such as building materials hardware companies, whether to consider the possibility to innovate some rabbit shape bookshelf, tables and chairs, children's beds and even rabbits Proprietary baby cabinet hardware locks and so on, children's product update speed is relatively fast, or that the consumption is relatively fast, the relevant bunny hardware products can achieve long-term profitability.
Strategy 3: Focusing on consumer groups interested in rabbit products If, as mentioned above, both of the above options are confined to sales promotion in the year of the rabbit, then it is correct to target the group of “hearing rabbit products†consumer groups, even if there is a large group This consumer group is "Bunny Baby Control."
For example, different shapes of rabbit modeling mouse, rabbit modeling hardware computer desk, and even printed a full set of rabbit LOGO cup, simply speaking, as long as it is related to rabbits, and unique creative hardware products can get their favorite.
A hardware gift shop launched an adult drawing toy consisting of several simple rulers of different shapes. With paper and pen, the pen tip is placed in the hollow of the ruler. According to the rules, a lot of shapes can be traced. Different rabbit stylings, "Rabbit Rabbit" and "Bunny Bago" are all vividly presented on paper and are welcomed by many consumers.
Strategy 4: The year of arrival for the relevant rabbit film and television drama works, and the related rabbit film and television works will definitely not be less, such as "Pleasant Goat and Big Big Wolf 3" will face the screen in 2011, following the "Battle" and "Tiger" After the prestige, the pride of this domestic cartoon will also join one of the main characters, the rabbit.
In addition, whether overseas will be followed by "Kung Fu Panda" related to "Kung Fu Bunny" anime film is also unknown, so with the rabbit-related film and television dramas can also be hot rabbit animation hardware products, it is recommended that the majority of hardware and electrical enterprises can Examine multiple trends in the animation industry, or build partnerships with them to promote hardware brands.
Wang Bo, the owner of the hardware jewelry tool in Hangzhou, told the author: Recently, there are related stuffed toys such as "Rabbit Rabbit," "Bunny Bargo," "White Rabbit," and even earrings, even small alarm clocks and small toys. Calendars are very popular, and before the arrival of New Year's Day, this kind of hardware products will also be wholesale.
The phenomenon of selling rabbit hardware products to a large number of hardware and electromechanical companies is an inspiration, "Zodiac" has always been a business profitable point for companies to consider, New Year is approaching, it will soon usher in 2011, if you do not have a general rabbit marketing strategy It's too failed.
Strategy One: The sales of rabbit-related hardware products in accordance with the Chinese zodiac is a natural marketing path.
In the display cabinet of Haikou Laofengxiang Pearl Store, rabbit-shaped pendants, necklaces and other products have been introduced. Chow Tai Fook counter sales staff revealed that near the year of the rabbit, many people recently come to buy gold rabbit jewelry, selling about 10 gold jewelry every day.
The author also found on an e-commerce website that there are many related rabbit-themed hardware toys and hardware tools such as rabbit hot water bags, rabbit props, and so on.
The author believes that all hardware companies with relevant marketing experience should have already sold rabbit hardware products.
Strategy II: The Year of the Rabbit baby consumer group The child will always be the golden attraction in the marketing object, but related hardware products for children have also been in a state of vacancy, such as children's electronic toys, children's hardware furniture, children's hardware Tools and so on.
More common is that many hardware companies will use “rabbit year baby feedback kindnessâ€, “greeting newborn baby year baby†and other related promotional activities to attract those parents who had a baby in the year of the rabbit or born in rabbit year. Consumer groups.
Of course, this is also a good choice, not only gimmick, but also can effectively attract this part of the fixed consumer groups.
However, it is also mundane, so I suggest that major hardware and electromechanical companies still have to consider from the long-term direction, such as building materials hardware companies, whether to consider the possibility to innovate some rabbit shape bookshelf, tables and chairs, children's beds and even rabbits Proprietary baby cabinet hardware locks and so on, children's product update speed is relatively fast, or that the consumption is relatively fast, the relevant bunny hardware products can achieve long-term profitability.
Strategy 3: Focusing on consumer groups interested in rabbit products If, as mentioned above, both of the above options are confined to sales promotion in the year of the rabbit, then it is correct to target the group of “hearing rabbit products†consumer groups, even if there is a large group This consumer group is "Bunny Baby Control."
For example, different shapes of rabbit modeling mouse, rabbit modeling hardware computer desk, and even printed a full set of rabbit LOGO cup, simply speaking, as long as it is related to rabbits, and unique creative hardware products can get their favorite.
A hardware gift shop launched an adult drawing toy consisting of several simple rulers of different shapes. With paper and pen, the pen tip is placed in the hollow of the ruler. According to the rules, a lot of shapes can be traced. Different rabbit stylings, "Rabbit Rabbit" and "Bunny Bago" are all vividly presented on paper and are welcomed by many consumers.
Strategy 4: The year of arrival for the relevant rabbit film and television drama works, and the related rabbit film and television works will definitely not be less, such as "Pleasant Goat and Big Big Wolf 3" will face the screen in 2011, following the "Battle" and "Tiger" After the prestige, the pride of this domestic cartoon will also join one of the main characters, the rabbit.
In addition, whether overseas will be followed by "Kung Fu Panda" related to "Kung Fu Bunny" anime film is also unknown, so with the rabbit-related film and television dramas can also be hot rabbit animation hardware products, it is recommended that the majority of hardware and electrical enterprises can Examine multiple trends in the animation industry, or build partnerships with them to promote hardware brands.